Author Archives: Allie Linn

copywriter typing blogs on a computer for therapists

I love copywriting, and I love therapy. As a former therapist, there’s nothing I like to research more than therapeutic techniques, neuroscience related to trauma, and everything in between. As a copywriter, a lot of my job is researching, so I picked a niche that I knew I wouldn’t grow tired of. What I love about copywriting, besides the freedom it gives me, is that I get to inhabit different therapist’s voices and write about things they care about, the things they want to share with their clients. Writing Blogs for Therapists As a therapist, you’re constantly trying to stay relevant and up-to-date on all the latest research. If you have a website, you need to make sure you also have a blog. Blogs are one of the best ways to connect with your audience, whether that’s potential or current clients. Maybe you even want to reach other therapists. When…

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books paper and pen for copywriters

As copywriters, we use a lot of tools. Most of them are online tools. We use apps for creating contracts, sending invoices, websites for royalty-free pictures, online tools to help us find email addresses, calendars, Zoom, etc. The list goes on. But some of my favorite tools to use are on good old fashioned paper. That’s right, we’re talking post-its, planners, and notebooks of all sizes. Here are seven different paper tools copywriters can use to prove that notebooks and paper products are the top tools in the writing process. 1. Post-it Notes Post-its are by far one of the most helpful tools a copywriter can use. I have post-its everywhere.  There are post-its on my wall with mantras and mindset tips so that I can look at them when I need a reminder to keep going. I have post-its marking pages in notebooks and books with notes on them…

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woman lying on bed with hands over her face burned out and desperate

I wasn’t always a copywriter. Before I took the leap into my dream job I was first working at what I had hoped would be my dream job. Instead, it became a nightmare. My Story Once upon a time, I decided to quit my job as a receptionist and go to grad school to become a dance/movement therapist. I studied hard and through my internships decided I wanted to work in an inpatient psychiatric hospital. This was, I thought, the dream. My first internship was rough, but as I began to identify as a therapist more and more I grew to like it. I enjoyed helping people who were in crisis. I liked giving them tools and coping skills. I liked the way movement brought people out of their shells and worked as a therapeutic tool. As a former dancer who is a major empath, I figured marrying dance and…

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blog converts copywriting for therapists to money

You’re busy. You meet with clients all day. You write notes. You read up on the latest research in your field. You have a family and a life outside of your work. The last thing you need to worry about is writing copy for your website, blog or email list. No matter how much you want to, you simply don’t have time to do it all. How do you fix this problem? The answer is simple: hire a copywriter. More specifically, hire a copywriter who specializes in writing for therapists. Copywriters are a dime a dozen these days, but mental health copywriters are unique because they specialize in your field. If you want to be able to spend more time with your clients and less time sitting in front of a computer banging your head against the wall trying to come up with interesting blog topics or a snazzy email,…

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I became a therapist so that I could help people. I put in the work, I took out student loans, and I got my degree in dance/movement therapy and counseling. And then after five years I got burnt out and decided to become a copywriter for therapists.  Why? Well, I knew I wanted to continue helping people. I thought that if I couldn’t maintain my mental health by tending to others in one way, I could indirectly help people seeking help with their mental health through writing for therapists.  I also realized that not only am I helping the people seeking help, but I’m also helping the helpers. I get to help therapists provide resources to their clients and help them bring in more clients. It’s a win-win situation. Copywriting for therapists is also a great way for me to stay connected to the world of therapy. I get to…

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women working together at a computer copywriting for therapists

When you’re a therapist in private practice, you probably don’t have a very big budget to spend on marketing. You’re trying to do it all yourself. The problem with this is that, while you try your hardest, you don’t have the marketing knowledge to attract new clients and drive traffic to your website or the time to dedicate to online marketing. This is why you hire a copywriter. I know, it can seem like a lot of money to spend on a website, but it’s worth it. When you write the copy yourself, you’re probably not sure exactly what to write and who you’re writing for. Copywriters are knowledgable about these things and write copy that sells for a living. I also just said a word that probably made you cringe- that little word “sells.” As a therapist, you don’t want to think about marketing or selling your services, but…

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two people working at a computer copywriting for therapists

Many times when I tell people I’m a copywriter they tilt their heads and ask “what does that mean?” Often, people think I’m talking about the legal protection of the written word (“copyright”). They get even more confused when I tell them I write for therapists. So I wanted to explain what exactly a copywriter does and why you should hire me to do it for you. What is copywriting? Copywriting is writing to get people to act. Trying to sell a product? Write a sales ad. Want to get people to sign up for an email list? Write an opt-in with a free checklist or e-book to get them hooked. Want to connect with potential clients? Write an email sequence. Keeping clients engaged and building a relationship? Create a newsletter and a blog. There are lots of different forms of copy. Some of these include but are not limited…

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copywriting and SEO for therapists

During this pandemic, you’ve most likely been forced to offer your therapy services online. This transition may have been very difficult for you and your clients. One thing is for sure- therapy, as we know it, has changed and may continue to do so. It could be a long time before you are able to provide therapy to clients in person again. In the meantime, we all need to make the best of the situation. Using telehealth may have been a challenge at first, but now you’re a pro. Even before COVID-19 hit, people have relied on online platforms for resources. Clients find you online. They do research about therapy and their diagnoses online. If you don’t have an online presence, you’re not keeping up with the times. You’re behind in your field. Lucky for you, there’s a way to meet your clients where they are when it comes to…

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SEO, copywriting, marketing, therapists, mental health

SEO. You’ve heard those three little letters before and you’re not sure what they mean. Your copywriter keeps using them when talking about your website copy and your blogs and you nod your head. You get that SEO is important, but you don’t know why, exactly what it is, or how it works. I’ve got you covered. SEO stands for search engine optimization. To put it in the shortest, simplest terms, SEO is what ranks you higher in a Google search. If you have copy that is well-optimized, Google will be able to place you in their search and make it easier for people to find you. There’s obviously a lot more to SEO than that, but I thought we’d start with the basics. The thing about SEO is that it doesn’t happen overnight. You could have the most well-optimized site that exists but if you’ve just created it or…

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working together, handshake, copywriter expectations

You spend your days providing therapy to a myriad of clients. The rest of your time is spent doing paperwork and, God forbid, taking a coffee and bathroom break. By the end of your day, you’re exhausted. The last thing you want to think about is writing. You don’t have time to spend on website copy, blogs, or emails and newsletters. Your social media engagement is minimal and you can’t find the time to write original posts. Want to know a secret? There’s someone out there who can help you with all that. It’s called a copywriter! What’s a copywriter? Copywriters specialize in writing all the things you don’t have time for. Do you want to hire a copywriter who is an expert in writing for mental health professionals? You want to hire me. As a mental health copywriter, I spend my time researching, writing, and tending to your SEO,…

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