What is copywriting?
Copywriting is writing that gets people to do something. You might want someone to opt-in to your email list, buy a product, or sign up for your services. Copywriting always has a call to action (CTA) and is writing that doesn’t just inform, but inspires action. It is also a form of marketing.
What is SEO?
SEO stands for search engine optimization. It’s what ranks you in a Google search. The stronger your SEO, the higher you’ll rank in Google. SEO is complex and has many moving pieces, but essentially what you need to know is that your website copy, which should include blogs, opt-ins, and sales pages, should be well-optimized for SEO. Investing in SEO-optimized copy pays off in the long run, unlike paid ads, because you only pay once for something that works 24 hours a day.
Why do I need a blog, how long should they be and how often should I post?
Blogs are a great way to connect with your potential AND existing clients. They’re a way to offer resources to your audience online, which is how many people find you. And just as importantly, they boost your SEO if you post consistently. A well-written blog over 1000 words posted at least 4 times a month will do wonders for your SEO, as long as your posts are relevant and well-optimized.
What’s your payment policy?
For a one-time project, I require a 50% payment upfront. The rest is due upon submission of the first draft. Retainers and bundles are negotiated based on the scope of the project and agreed upon between us. Payment for a monthly retainer or bundle is due at the beginning of the month.
How fast do you deliver work?
It depends on the project, but generally, there is a one-week turnaround. This is to ensure that I produce quality work for you while also attending to my other clients and producing quality work for them.
Do you offer revisions?
Included in your payment for a project is one round of edits. The usual turnaround time for edits is 2 business days, but that could vary depending on the scope of the project.
How does the process work?
Once you schedule an appointment we’ll get on a Zoom call for about 30 minutes. We’ll talk about your goals, your ideal client, your pain points, and how we could work together. Then, if you want to move forward, we’ll do a test project of your choosing. You’ll give me prompts, topics, and any and all ideas you have for the project, and then I’ll write the piece, send it to you in a Google doc within 1 week for a round of edits, and then submit the final piece to you within 2 business days of the completion of your edits. After that test project, if we’re a good fit, we’ll hop another quick call to discuss strategy for moving forward.
Why do I need a copywriter if I’m a writer myself?
Copywriters write differently than authors and other types of writers. Copywriters aren’t just writers, they’re marketers, and they know how to write copy that gets you results. Additionally, hiring a copywriter takes the burden of writing off your plate so that you can focus on your clients and your practice.
Why does copywriting cost so much?
There’s a lot that goes into writing good copy for therapists. Research, SEO-optimization, plus the writing itself takes time. You’re paying for quality writing but also well-researched copy that boosts your SEO. Even if you already have some copy written, it takes skill and time to craft the final piece into something that will work for you.