You’re busy. You meet with clients all day. You write notes. You read up on the latest research in your field. You have a family and a life outside of your work. The last thing you need to worry about is writing copy for your website, blog or email list. No matter how much you want to, you simply don’t have time to do it all.
How do you fix this problem?
The answer is simple: hire a copywriter. More specifically, hire a copywriter who specializes in writing for therapists. Copywriters are a dime a dozen these days, but mental health copywriters are unique because they specialize in your field.
If you want to be able to spend more time with your clients and less time sitting in front of a computer banging your head against the wall trying to come up with interesting blog topics or a snazzy email, hire a copywriter.
How do you find a mental health copywriter?
Copywriters are out there waiting to find the right therapist to work with. I’d suggest using LinkedIn or other social media channels such as Instagram and Facebook to find copywriters.
There are plenty of Facebook groups out there for copywriters that you could join and see what we’re all about. You can find copywriters who are looking for clients. All social media channels use hashtags that you can search for copywriters.
But it’s very possible that a copywriter will find you. I know you probably receive a ton of emails, but keep an eye out for a cold email from a copywriter. Good copywriters know how to grab your attention with cold emails and speak directly to you. We know how to speak to your pain points and address your copy needs.
Not all copywriters are equal, and if you can’t tell by a cold email whether a copywriter is good, go to their website and see what their copy is like. Check out their portfolio, testimonials, and their blog if they have one. Or just read their website copy. You can tell a lot about a copywriter from the first couple of sentences or paragraphs on their website.
Here are 5 reasons why you should hire a mental health copywriter:
1. Mental health copywriters are specialists in writing for therapists
Copywriters who write for therapists know the field very well. We understand your pain points as well as your clients’ pain points.
Mental health copywriters are experts in our field and care about the authority you have in your field. We write in your voice with compelling copy about the topics that you care about.
Writers for therapists study up on the latest research in your field. We understand the importance of well-researched writing and deliver copy that reflects that.
2. Mental health copywriters do the work so you don’t have to
You don’t have time to write newsletters and blogs. Email sequences are low on your priority list but should be a high priority when it comes to your marketing strategy.
Copywriters literally write copy for a living. We research, write and edit every day. Our job is to take the writing off your plate.
Mental health copywriters are dedicated to writing in your voice about topics you care about. We do your marketing through our writing so you don’t have to. You obviously get a say in what we write and the chance to edit whatever we come up with, but ultimately we give you back your time.
3. Mental health copywriters have marketing skills that you may not have
Writing good copy isn’t easy. You may be an excellent writer, but if you don’t have the marketing knowledge or background you’re not going to get anywhere. Writing content is different than writing copy.
Good copy gets people to do something. You want people to sign up for your email list and book an appointment. You want them to tell their friends and family about how fabulous of a therapist you are.
Copywriters who write for therapists know how to write for three types of people: the skimmer, the digger, and Google. All three of these are incredibly important when it comes to marketing yourself as a therapist.
Google is a tricky thing to write for, and copywriters possess the knowledge and skill to rank you higher in a Google search just through their writing. If you’re a writer, you probably know how to write for the skimmer, or the digger, or both. But you might not know how to write for Google. It may seem like a long process, but it’s worth it to have a copywriter in your corner writing for Google.
4. Copywriters know how to use SEO to your advantage
SEO stands for search engine optimization and it has to do with how Google finds your site and ranks you in a search. SEO is incredibly important for marketing. If people can’t find you, you won’t get new clients.
Word of mouth is a great way to get new clients, and one way to spread the word is through your online presence. People who search and find you are more likely to recommend you and send your site to other people.
5. Mental health copywriters are emotionally invested in writing for you
Most copywriters pick a niche that they’re passionate about. People who used to be realtors might pick real estate or travel as their niche. People who love the environment might choose sustainability as their niche.
The same is true for mental health copywriters. Most people who become a copywriter for therapists were either therapists themselves, like me, or have a close connection to the field of mental health.
Because we’re so passionate about mental health and helping therapists, copywriters who specialize in writing for you are the perfect way to market yourself without having to do it yourself. You know you’ve got someone in your corner who cares about the field of mental health as much as you do.
Now that you have a sense of why you should hire a copywriter who specializes in writing for mental health professionals, it’s time to act.
Email me at firstname.lastname@example.org or click here to set up a free consultation call to see how I can help you grow your therapy business through writing. Let’s get you some good copy!