When I checked my inbox this morning, I opened my daily Medium email to find a post titled “Why No One Is Reading Your Blog.” Of course, I clicked on it, since I have my own blog, and was completely put off by what I read.
When I searched Medium for this post, I found several other posts also titled various versions of “Why You Shouldn’t Write a Blog “ or “X Reasons Why No One Is Reading Your Blog.”
All of these articles point out the reasons why no one is reading your blog (it’s not interesting, it’s not readable, it’s unpredictable, and it’s unknown, to name a few). A few of the reasons these articles list, such as “your blog is new” or “your blog content isn’t optimized for search” make sense because it’s true that no one will read your blog if they can’t find it. But mostly what I took away from these articles was discouragement on writing a blog that no one is going to read.
Here’s my perspective: it doesn’t matter whether you have 1,000 followers or 10. You have ideas, you have something to say, and that’s worth putting out there. Period.
Here are 5 reasons why you should write a blog, regardless of how many people read it:
- Blogs serve as a personal outlet
When I started my first blog, all I wanted to do was practice writing and putting out into the world what I had to say. I quickly realized that even if only a handful of people were reading my work, my blog was allowing me to express myself, my opinions about my chosen topics, and it provided me with a creative outlet to practice writing.
Having a blog allows you to write about things you care about and share them with others. That’s it. Yes, people want to make money off of blogs, and that’s great. Blogs benefit businesses by allowing them to connect with their audience and potential customers/clients and hopefully bring in new business, there’s no denying that. But having a blog, whether it’s personal or professional, allows you to speak your truth and write about topics you care about. To me, that’s what matters more than making money off the blog.
- Blogs are an opportunity to be vulnerable
Even if only 1 person reads your blog, which, let’s face it, no matter how small your following is you’ve probably got way more than 1 reader, writing blog posts about topics that you care about or contain personal stories makes you vulnerable on the internet. And the internet is a scary place to be vulnerable because everyone has opinions and can hide behind their computer screens.
At the end of the day, we’re all seeking human connection. Writing allows you to be vulnerable with an anonymous group of people and is a good way to practice being vulnerable “in real life.” Vulnerability is what allows us to get close to others and engage in healthy relationships. Using the internet as a way to practice being vulnerable by writing about topics that you really care about is one way to increase your ability to be vulnerable with the people you interact with offline.
- Blogs allow you to connect with people through your thoughts and ideas
Along with providing you with an outlet and an opportunity to be vulnerable with your audience, blogs give you an opportunity to form a connection with others. Again, even if you only have a few followers/readers, you’re still connecting with other people through your thoughts and ideas. And that can be pretty empowering for you and can be meaningful to your readers.
I can’t tell you how many people have reached out to me after reading one of my blogs to thank me for sharing my experiences or my views on a specific topic. It doesn’t have to happen in claps and comments on Medium or on shares or likes on Facebook or follows on your blog’s page. Sometimes no one responds. But then I’ll get a private message from someone thanking me for writing my post. And that matters more to me than the number of claps I get on Medium because I know I’ve made a personal connection.
- Blogs give you a voice
A blog is a platform, regardless of where you post. You may have your own website for your blog or you may have a blog on your business website. Wherever you post, you’re using an online platform to share your ideas. And that means that you are giving yourself a voice.
I tend to write about personal experiences. Readers seem to respond well to stories and lived experiences, and I’ve had positive responses to these types of posts. Writing about my experiences with my mental health, for example, has allowed me to give voice to a topic that I care about and want to destigmatize and spread awareness about. Blogging about these experiences and my thoughts on topics related to mental health has given me a platform and a voice to share my experience with others, which has, so far, been well-received.
- Blogs keep you writing
Whether you consider yourself a writer or just enjoy writing about a specific topic, regularly producing blog posts keeps you writing and practicing your craft. For writers, it’s important to write every day, and sometimes you don’t always have an assignment you’re working on, or maybe you just need a break from the grind and need an outlet to write about things you care about.
Writing in your blog regularly keeps you actively writing and is a good way to practice your craft. Bonus points if you get positive feedback, but the point is to just write. Maybe it’s good, maybe it’s crap, maybe you never post it or wait a few weeks, edit it within an inch of its life, and post it when you feel it’s ready. Either way, you’ve written something and given yourself work about a topic you care about.
I’m not saying that having an audience and a following isn’t important. Obviously, the goal is to reach as many people as you can with your blog and maybe even make some money doing it. But that shouldn’t be the reason you write your blog, and you certainly shouldn’t be discouraged by having a low readership, especially when you’re starting out. It will grow the more you write, and the more you write the better of a writer you become. So get out there and let your voice be heard!