Your copy is old and stale. You don’t have a clear voice. Winging it with your writing isn’t working anymore. You don’t know how to write compelling and fresh copy. You hate writing. You just don’t have the time. Enter a mental health copywriter to rejuvenate your copy.
We know how to write fresh copy so you don’t have to. But there are a couple of ways you can acknowledge that your copy needs some new life. With a mental health copywriter, you don’t have to write good copy alone. But these tips will help you have a clearer idea of how to know you need to write compelling copy.
Here are 5 ways to know that your copy needs a refresh:
1. Your Website Copy Doesn’t Reflect Your Ideal Client
One of the most important things when it comes to writing good copy is that you’re speaking to your ideal client. If you don’t have an identified ideal client, it’s time to clarify what you do and who you do it for.
If you don’t know who your ideal client is, now is a great time to figure it out. Think about who you want to work with, how old they are, their gender, their ethnicity, their sexual orientation, their race, their socioeconomic status, their profession, if they have a family, if they’re in a relationship, etc.
If you’re talking to everyone, you’re talking to no one. You need to make sure your copy, whether it’s on your website, in your blogs, or in your emails, speaks directly to your ideal client. If your copy doesn’t reflect your ideal client, you won’t connect with your audience. You’ll lose out on potential clients.
Your website should 100% speak to your ideal client. Maybe you’ve recently changed your ideal client. That needs to be reflected in your copy. If you don’t know who your ideal client is, create an ideal client avatar.
2. People Are Opening Your Emails But You’re Not Getting Inquiries Or Conversions
You’re taking the time to write weekly emails to your subscribers. You send monthly newsletters. You think your email game is strong. And then- crickets.
It’s time to think about how to convert your audience into clients. If your emails are falling on deaf ears, it’s time for writing fresh copy. You need to inject some life into your emails in order for people to do something when they read them.
If you’re tracking your open rates and can see that people are opening them but then not doing anything, it’s time to think about how to write compelling copy that converts. Writing fresh copy for your emails and newsletters is one way to light a fire in your audience and make them want to work with you.
If you’re putting time into crafting emails that promote your services and you’re not seeing a return on investment, it’s time to learn how to write good email copy. Or hire a mental health copywriter to do the work for you.
3. Your Current Copy Isn’t Clear Or Strategic
If there’s no clear direction in any of your copy, people won’t know what to do. You always need a call to action (CTA). People need to be told what to do. If you want them to sign up for your email list, that needs to be super clear. If you want them to book a consult call, make sure they know it.
If your CTAs aren’t clear, people won’t come back and read your blog, open your emails, or view your website. They definitely won’t sign up for your services.
Without a clear strategy for your copy, people won’t stay on your website. They need to know what you do, how you help, and what they can expect. You’ll have a high bounce rate if this isn’t clear. A bounce rate is when someone comes to your website and leaves without clicking around or engaging with your site.
4. Your Current Copy Doesn’t Reflect Your Personality
If your copy doesn’t sound like you, people won’t be able to relate. That’s one way you know you need to write fresh copy. Additionally, if your copy is boring, people won’t stick around. You need to grab the attention of your audience in a tone that matches your personality.
As a mental health copywriter, I work hard to write compelling copy for my clients in their unique voices. Copywriters are like chameleons. We’re constantly writing to sound like the people we write for.
Your voice should come through in your copy to make it fresh and exciting. You want people to get to know you as a therapist. That needs to be reflected in all of your copy, not just your website.
5. Writing Fresh Copy Is Too Much
If you don’t know where to start, it’s time to hire a copywriter. If you’re overwhelmed by writing, you need to outsource. If you don’t have time or hate writing, think about hiring a mental health copywriter. You won’t be sorry.
Your job is time-consuming. You simply don’t have the time to write all the copy you need. Websites, blogs, emails, newsletters, Psychology Today profiles, social media posts, landing page, oh my! There’s so much to do and not enough time to do it.
The thought of writing it all, or even just one part, can be overwhelming. Maybe it all just seems like too much, so you don’t do it and your copy stays old and stale rather than writing fresh copy.
It’s also possible that you don’t like writing! A lot of my clients and the therapists I talk to say they simply hate writing and don’t’ want to be bothered with it. It’s hard to write compelling copy when you hate it. This is why you hire a mental health copywriter to do the heavy lifting for you.
What To Do Next
Now that we’ve identified ways to know that your copy needs some rejuvenation, it’s time to go ahead and hire a mental health copywriter to offload the burden of writing fresh copy.
If you’re looking for a copywriter who speaks your language, look no further. I used to be a therapist and I understand how to write fresh, compelling copy in your voice. Together we’ll breathe some life back into your copy. Contact me to set up a free consultation. We’ll discuss how I can take the burden of writing off of your hands.