You talk about self-care and the importance of looking after yourself with your clients all day long. But what about your own self-care?
- Find yourself running from appointment to appointment with no breaks?
- Scrambling to write notes in between sessions or at the end of the day?
- Forget or don’t have time to eat lunch or take a much-needed break?
- Spend your precious time worrying about your website copy, writing a weekly blog, sending out emails, writing a newsletter, and posting on social media?
If you answered yes to that last one, you need to outsource your copywriting. This gives you time back in your day. It won’t fix the fact that you have back-to-back appointments or have to write notes, but it will take the time you spend writing and doing your social media off your plate. Your copywriter will provide you with time for self-care that you didn’t have before.
Why Do You Need to Practice Self-Care?
You probably spend a good majority of your day talking about self-care with your clients. Many of us have trouble walking the walk. Is it hard to do for yourself? Maybe you say you don’t have time. But time always exists, you just have to find it.
When I was practicing therapy I didn’t engage in self-care at all. I woke up and went to work, maybe I ate lunch, maybe I didn’t. I’d come home and collapse on the couch and watch mindless TV while eating hummus, pass out on the sofa, and then do it all again the next day.
My focus wasn’t on how stressed I was and what effect the stress was having on my body. I ended up burning out so much that I got sick and had to leave my job on short notice. I don’t want to see this happen to you. The whole reason I became a mental health and wellness copywriter to help other mental health and wellness professionals. I wanted to give back.
If I had practiced good sleep hygiene, exercised, took time during the day for breaks and lunch, and made myself dinner without mindlessly watching TV, maybe I wouldn’t have left the field after only five years. It’s so important to engage in self-care to prevent burnout. Hire a copywriter as a form of self-care. Outsource your copywriting.
How Is Hiring a Copywriter a Form of Self-Care?
No longer having to worry about writing copy gives you time back in your day. You can do things like eat lunch, take a break, and take a walk. Get outside and clear your head. Spend time in nature if you can. Or simply sit for 10-15 minutes and listen to calming music with a diffuser going. Do whatever form of self-care you can easily do at work throughout the day. If you’re working from home, make sure to take breaks here and there and do something else.
By hiring a mental health copywriter you’ll also have a better work-life balance because you’re not spending extra time writing. You can leave work when work is done. You can be with your family and do things you like such as exercising, yoga, knitting, movie nights in, cooking, etc. Outsourcing your copywriting promotes increased self-care.
If you’re not worried about writing your website, blogging every week, scheduling emails, writing and sending newsletters, posting on social media, and helping your clients, you’re going to feel lighter. It’ll also make you better at your job. Especially if you’re practicing self-care throughout your day with all that time you freed up hiring a copywriter.
Here are the most common telltale symptoms of therapist burnout:
- Compassion fatigue*
- Depersonalization of your clients (you start referring to clients as “cases” and not people)
- Feelings of isolation
- Mental exhaustion
- Physical exhaustion
- Trouble concentrating
*According to Dr. Charles Figley, “Compassion Fatigue is a state experienced by those helping people or animals in distress; it is an extreme state of tension and preoccupation with the suffering of those being helped to the degree that it can create a secondary traumatic stress for the helper.” 
Outsourcing Your Copywriting Is Crucial
Not only do you not have time for copywriting, but your team doesn’t have time to do all the writing either. Some therapists write blogs themselves or have other therapists in their practice write the blogs. This takes time away from what your team should be focusing on, which is working with your clients.
When you have to do it all in-house and no one is a copywriter, you’re spending a lot of time on writing that isn’t going to get you results. You never learned SEO in school. I bet your colleagues or employees didn’t either. How will you know how to write in a way that gets you results?
You may know that regular, relevant blogs are a great way to drive traffic to your site but you don’t necessarily know how it works. That’s why you hire a copywriter. Outsourcing your copywriting is key to getting time back in your day for self-care. It also sets you and your business up for success by having someone on your team who knows how to write copy that converts. This way you don’t have to learn it!
Freed Up Time For Self-Care
As a mental health and wellness copywriter, I’m here to help. I help therapists reach a wider audience. My work increases traffic to their website, which in turn, if it’s a well-written website, converts readers to clients.
I provide resources for clients so they’re getting more from your online presence. I free up time by writing social media posts. Everything I write is in your voice. You can rest easy knowing that I’ve got your back, especially because I’m a former therapist.
Self-care and copywriting really do go together. With all the time you’re saving on writing copy, you can do the things that fuel you.
You also can take on more clients because you have more time in your day. Only do this if it serves you. If you’re trying to build your practice and you’re spending all your time writing and marketing, there’s less time for the clients you’re trying to attract.
If you’re a writer, it’s still to your advantage to hire a copywriter because you don’t need to learn SEO or worry about the marketing side of writing for your business. Instead, you can practice self-care because you outsourced your copy to a mental health copywriter.
Hire a Copywriter and Practice Self-Care
Hiring a copywriter as a mental health and wellness professional is a form of self-care. It will help decrease burnout. Outsourcing also gives you more time to meet with more clients. You can focus on your actual job and being there for yourself rather than trying to do it all.
If you’re ready to hire a mental health copywriter to take the burden of copywriting off your hands and give you time back in your day, contact me. You can book a free consultation call to discuss how I can give you back time in your day for self-care.