You’ve gotten on board with writing regular blogs for your audience. As a mental health professional, you want to provide value to your clients. You don’t just want to write fluff for the sake of posting a blog. No, you want to write about topics that your audience cares about. But you want to know what mental health topics to write about.
Therapists have so much to offer. You’re smart, well-educated, and you know your stuff. Most of you specialize in a specific type of therapy. People should know what you do. This is where knowing what therapists should write about is important.
I’ve talked about building your audience before and creating and building a brand. You’re doing the work, and you want to connect with your audience. They should come away from reading one of your blogs with more knowledge on a particular aspect of therapy and, ultimately, want to sign up for your services!
You’re committed to writing regular blogs. But the big question I hear from a lot of my clients is: “What do I write about?”
Choosing Mental Health Topics to Write About
The first place to start when writing regular blogs and knowing what you should write about is to start with what you know. If you’re a music therapist, choosing topics about practicing mindfulness through music therapy is a good mental health topic to choose from.
Maybe you’re a trauma therapist and you want to write about how trauma is stored in the body or the benefits of EMDR.
Whatever your specialty, it’s a good idea to start there.
But you don’t have to limit yourself to the things you specialize in. You can expand on what your specialties are by adding other topics.
For example, you could write about overcoming stigma when it comes to mental health. This could be a broader topic or it could be more narrow, depending on the direction you want to go in.
One of my clients had a great idea for a blog topic. She wanted to write about trauma-informed language when practicing therapy with clients. It was important to her to share with other therapists why it’s necessary to steer clear of words such as “trigger,” which can be a triggering word to clients who have experienced gun violence, for example.
Another mental health topic to write about is recovery. You could write about stories of recovery. You could talk about what recovery is. Many people associate recovery with substance use disorders. But you and I both know that recovery is an ongoing process that applies to anyone dealing with mental health challenges.
You could also feature behavioral health news stories that are timely and relevant. As I always say, you want your writing to be relevant, otherwise, there’s no reason to write it. Featuring a story that was in the news about behavioral and mental health is a great way to offer a different perspective and additional resources for your audience.
What To Do Once You’ve Chosen What To Write About
After you’ve decided what you want to write about, it’s time to put a plan in place. The first step is to hire a mental health copywriter who understands your world. They don’t need to be a therapist, like me, (although it helps!). But they should be someone who knows how to write for your audience.
And let’s talk for a moment about your audience. Most of the time your audience is clients and potential clients. But occasionally your audience is other mental health professionals. The tricky part is figuring out how to reach your intended audience.
Again, that’s where your copywriter comes in. But that’s also where a little bit of marketing is important. It’s not enough to decide to write blogs. It’s also not enough to decide what to write about. You’ve taken a step in the right direction by hiring a mental health copywriter, but you want to make sure that person knows how to get you noticed.
Search engine optimization (SEO) is crucial when it comes to marketing yourself with blogs. Your copywriter needs to use the right keywords to get your blogs to come up in a Google search. If you want to be noticed for writing about how the role music therapy plays in recovery from trauma, then you want to make sure that’s what your copywriter is highlighting.
SEO is important because it’s how people find you in a Google search. Additionally, hiring a copywriter to write consistent and relevant blogs will boost your SEO over time and move you higher on the Google rankings list.
But SEO isn’t the only way to get your blogs in front of your audience’s eyes. Social media is a great way to market yourself. Having a social media presence is a necessity these days.
So many people follow therapists and mental health professionals on Instagram and Twitter. Facebook is a great way to promote your services and connect with other mental health professionals. LinkedIn is another way to network with mental health professionals. That’s how you grow your audience.
What Therapists Should Write About
There isn’t just one thing that you should write about as a mental health professional. But now that we’ve covered some of the basics, it’s time for you to think about what you want your message to be. What mental health topics do you want to write about?
Think about the mental health topics you want to highlight and really dig into. Writing regular blogs is important, not just for your SEO, but to connect to your audience. The more consistent you are, the more reliable you are to your readers.
That’s where I come in. Hiring a mental health copywriter is one of the best things you can do for your business. Contact me to set up an appointment to talk about your writing needs. We’ll work together to figure out what matters most to you and what mental health topics you should write about. Happy blogging!