Why Is It So Hard To Increase Traffic To Your Website?

Why Is It So Hard To Increase Traffic To Your Website?

One of the reasons you hire a mental health copywriter is because it’s so damn hard to bring traffic to your website. Copywriters know how to increase traffic to your website because we know a thing or two about Search Engine Optimization (SEO). SEO increases traffic to your website in a big way.

But why is it so hard to figure it out?

There are a few reasons why bringing traffic to your website is difficult:

  • Your site is not SEO-optimized
  • No one can find you in a Google search
  • You have a high bounce rate

If your website isn’t SEO-optimized, no one will find you in a Google search. SEO is what puts you on the map, so to speak. 

Bounce rate refers to how long someone stays on your website. More importantly, it refers to what they do when they’re on your site. If they land on your website and only stay on the homepage and leave, that’s considered a bounce. If they stay and click around, your bounce rate will be lower. So you want to engage people from the beginning, starting with your homepage.

How Do You Increase Traffic To Your Website?

The biggest way to increase traffic to your website is by boosting your SEO. You can do this in a bunch of different ways:

  • Optimize for keywords
  • Write a consistently updated blog
  • Don’t write pages that are too thin
  • Make sure you have unique meta descriptions for every page
  • Get backlinks
  • Increase your domain authority
  • Make sure your URLs aren’t too long
  • Make sure your title tags are between 30-65 characters

You’ve heard of keywords. They’re those words that people type into Google searches. You need to make sure your website is ranking for appropriate keywords that will bring you traffic for what you want them to be searching for. Using long-tail keywords will boost your SEO significantly. Long-tail keywords are phrases that people type into Google to find you.

Another way to boost your SEO is to write relevant, consistent blogs. Google rewards websites that update themselves consistently and SEO-optimized blogs are ways to do that. They’re also another opportunity to use keywords.

Google considers a page to be “thin” if it’s less than 300 words. Sometimes it’s unavoidable to have a page that’s longer than that. Say you’re a therapist in private practice and you want to include a page about fees and insurance. There’s only so much to write about those things. One or two pages, like a contact page, with a lower word count, is fine, but the whole website shouldn’t be that thin.

Meta descriptions are a couple of lines of text that show up in a Google search beneath your title tag. They describe the page that someone is about to click on. Meta descriptions are a great place to use keywords. They also need to be short, between 50-100 characters. [1]

Backlinks refer to links to your website from another website. They establish authority for your website and significantly boost your SEO. I suggest making a deal with colleagues to feature each other on your blogs and link to each other’s websites as a place to start getting backlinks.

Domain authority refers to the number of backlinks you have. It can be useful in determining how much organic traffic your site is getting. New websites have domain authorities of 1, on a scale from 1-100. [2] Don’t be worried if your domain authority is low in the beginning. It will grow the more you optimize your site.

You also want to make sure that your URLs aren’t too long and that your title tags are between 50-60 characters. [3] Title tags are the title or name that pops up when you Google something. They hold the link to the site.

Another way to send people to your website is through social media. As a mental health professional, you’re most likely at least on LinkedIn. Posting your blogs and anything that drives people to your site on LinkedIn is a great way to increase traffic to your website. Using Twitter, Facebook, and Instagram are also great ways to optimize your social media use for increasing traffic to your website.

Other Ways To Increase Bring More People To Your Website

As you know, SEO increases traffic to your website. But it’s not the only way to get people to visit your site. Here is an additional list of ways to increase traffic to your website. [4]

  • Paid ads 
  • Use different lengths of texts, videos, and other ways of mixing up your content on your site
  • Catchy headlines
  • Have guest bloggers
  • Internal links
  • Interview leaders in the industry and post these interviews to your blog (I wouldn’t recommend doing this very often)
  • Email marketing- get people to your site through freebies, links to blogs and services
  • Have a site that loads quickly
  • Build and manage a community on your website
  • Engage with other people’s sites- comment on their blogs and articles with thoughtful posts
  • Use Google Analytics
  • Be active on social media- post regularly and engage with other’s posts
  • Use videos
  • Research your competitors
  • Host webinars 
  • Network

The Next Steps

That was a lot of information to take in. My guess is that not all of it made sense. That’s ok. That’s why you hire a mental health copywriter to sort through everything I just talked about

Copywriters use SEO to increase traffic to your website. That’s my bread and butter. That’s where I live, is in the land of SEO, blogs, and websites. So if you want to increase traffic to your website, contact me and let’s figure out how I can help boost your traffic and increase site engagement. Because ultimately, if your website gets found in a Google search you’re much more likely to attract more clients. They can’t sign up for your services if they can’t find you.

References

[1]https://moz.com/learn/seo/meta-description#:~:text=Meta%20descriptions%20can%20be%20any,descriptions%20between%2050%E2%80%93160%20characters

[2]https://neilpatel.com/blog/boost-your-domain-authority/  

[3]https://unamo.com/blog/seo/title-tags-best-practices#:~:text=Length,cut%20off%20in%20the%20middle 

[4]https://www.wordstream.com/blog/ws/2014/08/14/increase-traffic-to-my-website 

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