Yes, it’s true that copywriters are expensive. But it’s important to invest in a copywriter. Good copywriters are a good investment, not an expense. They do the work you don’t want to or can’t do on your own.
It’s difficult to know how to find a good copywriter if you’ve never hired one before. The best way to find copywriters is through Google searches, LinkedIn, and other forms of social media. We’re out there, marketing ourselves, the same way we’ll market you.
One of the benefits of hiring a copywriter is that you don’t have to do the work yourself. Copywriters know how to write in your voice copy that converts and gets you more clients and engagement. This is just an example of why copywriters are a good investment.
There are plenty of reasons to invest in a copywriter, but here are three to get you started:
1. Copywriters Write and Market So You Don’t Have To
Maybe you hate writing. Perhaps you stare at a blank screen for what feels like hours and don’t get any words on the page. I get it, I’ve been there. But I also know how to break past writer’s block and get the work done.
Copywriters are a good investment because we do the marketing you don’t want to do for you. We know all the little tips and tricks to Search Engine Optimization (SEO), which ranks you in a Google search and makes you more visible so potential clients can find you faster.
Good copywriters know how to handle your marketing in a way that isn’t too “sales-y” but also gets readers to convert to clients. Hiring a mental health copywriter is a bonus because they know your world. Especially if you invest in a mental health copywriter who used to be a therapist, like me!
2. Copywriters Make You More Visible
I mentioned SEO, and this couldn’t be more important to your marketing. It’s why copywriters are a good investment because we understand SEO. We know how to rank you higher in a Google search. We get your website in front of more eyeballs that are connected to brains who will want your services!
I can’t speak for every mental health copywriter, but I also write Psychology Today profiles. This is another form of marketing for therapists. So many people search for therapists on Psychology Today. Having a good profile is key if you want to stand out and connect with more people.
If you’re having trouble knowing how to find a good copywriter, do a Google search. The good ones will rank on the first page. If you google “Copywriter for therapists” or “Mental health copywriter,” for example, you’ll find me at the top of page one. If I can do it for myself, I can do it for you too!
Yes, you pay a lot for a copywriter, but their work is constantly working for you, like with SEO. Blogs and websites continue to do their magic if they’re SEO optimized 24/7, so you don’t have to worry about it. Copywriters can write ads, but with a good SEO copywriter, you won’t need ads. Here’s another reason to invest in a copywriter.
3. Copywriters Give You Your Time Back
Your time is valuable, and as a therapist, you don’t have a lot of it. Your days are so busy meeting with clients, doing assessments, taking calls, and writing notes. Where are you going to find the time to write copy for your website? How can you possibly keep up with weekly blogs? Who has time for social media posts and email sequences?
Copywriters are like little fairy godmothers or godfathers – we give you time in the day! If you invest in a copywriter you have someone writing for you who knows what they’re doing. You don’t have to worry about the writing and you have someone to outsource your marketing to.
If you find a good copywriter you won’t have to worry about much, just a shared editing process and time to talk with them for content strategy. Editing and content strategy meetings, which take a couple of hours total, are far less time than you’ll spend trying to write it yourself.
Why Copywriters Are a Good Investment
Copywriters are an investment, not an expense. Sure, they can be expensive, but that’s because you get so much worth from them, not to mention saved time. Copywriters can market your practice to a whole new level, getting you on page one of Google so people can find you.
If you hire a copywriter you don’t have to worry about paying someone a salary or benefits. Hire a freelance copywriter to do the work for you and you’re only paying for their services.
As a therapist, it’s really important to invest in a copywriter who specializes in mental health. It’s a bonus if that person is also a mental health professional. The benefits of hiring a copywriter outweigh the negatives.
If you’re wondering how to find a good copywriter, look no further. Contact me if you’re ready to invest in a copywriter with your best interest in mind, who understands the world of mental health and who writes specifically for therapists. Let’s see if we’re a good fit!