If you’re in private practice or thinking about going into private practice, it’s important that you understand how to market yourself. Marketing may seem like a dirty word, but it doesn’t have to be. Hiring a mental health copywriter could be one of the best things you do for yourself.
A copywriter can help your private practice in a number of different ways. Copywriting for private practice is different than in any other niche. It’s important when copywriting for therapists to write in a trauma-informed way because of the subject matter.
Most copywriters rely on humor, puns, stories, and making sales. Mental health copywriters focus more on using the therapist’s voice to let the audience know that they understand them and will be able to help them. There’s still a call to action (CTA) in copywriting for therapists, but instead of selling a product you’re selling your services, and the copy should reflect that.
What Does Copywriting for Therapists Look Like?
There are lots of different types of copy out there. It’s important that you know what kind of copy you need to market your private practice. Copywriting is a great way for you to market yourself in a way that feels true to you and your brand.
That’s where investing in a mental health copywriter becomes so important. A copywriter can help your private practice by writing different types of copy that will not only get people to come to your website or click on your Psychology Today profile, but they’ll also help you convert readers into clients!
Copywriting for therapists can look different for every person, but generally, it’s important to have a copywriter who knows search engine optimization (SEO). This is what gets you found in Google searches, which is one of the most common ways people search for therapists.
An SEO copywriter, particularly an SEO mental health copywriter, can boost your ranking in Google searches and help people find you and your awesome services. Once they’ve found you, your copywriter can help your private practice by writing your website in a way that gets people to want to know more about you. We get people to sign up for your services!
Your website is one of the most important aspects of your online marketing. Think about every website you’ve ever been to. What made a good impression? What made you want to stick around and learn more? What made you want to buy the product or the service?
When it comes to copywriting for private practice therapists, your website is incredibly important. Your first impression is, to a lot of people, your website. It needs to reflect who you are as a therapist and what your practice is like.
What Kinds of Copywriting Can Help Your Private Practice?
There are lots of different types of copywriting that can help your private practice. The most common types of copy that therapists use are:
- SEO-optimized websites
- SEO-optimized blogs
- Psychology Today profiles
- Ebook “freebies” for an email opt-in
- Automated email welcome sequences
- Regular emails and newsletters
When I’m copywriting for a therapist in private practice, I’m always thinking about what’s going to be the best marketing tool for their practice. I’m partial to websites and Psychology Today profiles because they’ll help bring in more clients. But email lists and freebie opt-ins, as well as social media posts, can help too.
Blogs are important because they can really boost your SEO. Blogs are also a great way to provide resources to clients and potential clients. Additionally, they can help establish you as an authority in the field.
How is Copywriting for Private Practice Unique?
As I said before, therapists need to market themselves. But you don’t want to be too “sales-y” Mental health copywriters take your voice and let it come through in your copy in a way that demonstrates your psychology background while also bringing across your personality.
Copywriting for therapists isn’t easy. Many of you work with people who have experienced trauma. This means that the content on your website and in your blogs is sensitive. It needs to be written in a trauma-informed way that still gets people to want to do something (most likely sign up for your services).
Copywriting for private practice is also unique because, unless you’re selling courses or products online, your copywriter isn’t selling things, they’re selling you.
How Can a Mental Health Copywriter Help Your Private Practice?
If you’re a therapist in private practice and you’re going to hire a copywriter, hire someone who is well-versed in SEO and the world of mental health. Mental health copywriters write specifically for therapists and other professionals in the mental health space, so they understand the language and overall tone needed. Copywriters who know SEO know how to rank you higher in competitive Google searches. By writing SEO-optimized copy, your copywriter can help you get found in Google searches.
A copywriter can help your private practice by getting to know you and your voice. I always spend a few hours, depending on the project, doing content strategy sessions with my clients. It not only makes sure I get all the information I need to write, but it also informs me of who you are as a person and how you talk. All of this is crucial when I write for you in order for you to come across as your authentic self. Also, the better I know the person I’m writing for the better I’m able to capture their voice.
How Can This Mental Health Copywriter Help Your Private Practice?
Although I was never in private practice, I was a therapist for five years before I became a copywriter. As a former therapist, I understand that you want to sound professional, authentic, and approachable. You want your copy to show how empathetic you are. I get that. As a copywriter for therapists, I understand how to get you to page one of a Google search without sounding sleazy.
If you’re reading to hire a copywriter for your private practice, contact me to set up a free 30-minute consultation to see if we’re a good fit. I look forward to helping you market your private practice!