2020 has been a difficult year for everyone. The economy is crashing. In the United States. We’re in the midst of a tense political climate. The planet is dying. There is a deadly virus running rampant. There’s a global pandemic the likes of which none of us has ever seen.
A lot of bad things happened this year, and who knows what 2021 has in store. But as a therapist, you’re used to balancing the good and the bad. You know how to sit with difficult emotions– you help your clients do this every day.
The question is, has anything good come out of the pandemic for you? What has 2020 done for your practice?
Finding the Silver Lining
For me, 2020 saw the launch of my copywriting business after nearly a year and a half of unemployment. It brought me new clients who I love working with. I found freedom in my job. 2020 gave me a career I didn’t even know I was looking for.
So what about you? What positive things did 2020 bring to you and your business?
For starters, 2020 saw a major increase in the amount of stress, depression, and anxiety. More people struggle with substance abuse and domestic violence is on the rise. People need help with their mental health more than ever.
This is obviously terrible, but it does mean more business for you. As I said, we’re finding silver linings.
Although you’re either stuck working from home over Zoom with your clients or holed up in your office, you may have made some new professional connections. I find that the more isolated we get, the more important is to reach out to people. Now is the time to join a peer supervision group. Connect with your fellow therapists. Social media has made connecting with others so much easier than before. Plus, now we all know how to use Zoom!
One of the best things I did for myself in this new world of being a solopreneur is to connect with other copywriters. I have several copywriters from different niches and backgrounds that I meet with on Zoom regularly. We share wins, brainstorm ideas, talk about the business in general, and have become friends. It’s been one of the biggest blessings because I’m not sure without all of the Zoom calls I would have felt comfortable initiating this kind of relationship with people I’ve never met before.
Marketing Yourself by Connecting With a Mental Health Copywriter
I’ve met a lot of therapists this year seeking marketing help. Because things have been so difficult and some practices saw a dip in clients this year, marketing has become something many of you are now thinking about.
The therapists that I talk to, while strapped for cash, are looking for ways to increase their marketing strategy. They value hiring a copywriter to do the writing work for them so that they can focus on their practices.
I’ve entered into some wonderful working relationships with therapists who are now my clients. One thing I’ve heard them say is that I’ve helped clarify their message, their ideal client, and their goal for their practice.
Working with a copywriter can do that. Your mental health copywriter, especially one that’s a therapist like me, knows how to take your thoughts and ideas and turn them into clear, well-written pieces of copy that your clients and potential clients benefit from.
I’ve also noticed a trend in therapists upping their social media game. Now that everyone’s online and scrolling all day, the competition is steep. If you’re not posting on social media regularly, you’re behind.
This goes for blogs as well. If you’re not posting consistently, you’re not helping your SEO. When I say consistently, I mean the same day and time every week or every other week, depending on what you can afford. Ideally, you’re posting every week, but I know that at least some of my clients can’t afford weekly blog posts, so we do every other week. It still helps their SEO and if they’re consistent, their clients and Google know what to expect.
What Does the Pandemic Mean For Your Practice?
As I mentioned earlier, there’s been a spike in mental health needs due to the pandemic. That number is going to rise as we head into winter and everyone is forced indoors. For people who live by themselves, this will be a real issue as loneliness and depression set in. For people who live with a pattern, significant, other, families, or roommates, other challenges arise.
This means that more people than ever before are going to need mental health services. Will you be ready?
For most of you, growing your practice is your main goal and business concern. But how you do that is important. That’s why hiring a mental health copywriter to do your marketing is crucial.
Mental health copywriters know how to write to your clients in a way that makes them feel that you’re having a conversation directly with them. They understand your clients’ pain points.
Something that may have happened for you during this pandemic is that you clarified who your ideal client is. It’s easy to want to rack up the clientele and accept everyone, but you’re most likely a specialist. It’s ok to be selective about who your clients are. I am. If you’re speaking to everyone you’re speaking to no one. Your mental health copywriter will tell you that on the first call. And copywriters want you to know your target audience.
If you’ve spent time during this pandemic preparing your marketing strategy with a mental health copywriter, you should be in a good position to bring in more clients. Especially now that there are more people seeking help.
This pandemic sucks. There’s no question about that. But it means that more people need help, and that’s what you’re here for. So hire a mental health copywriter who knows how to market to your audience and clients will be finding you. Contact me to get started!