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copywriting blogs for mental health professionals

Many therapists don’t view themselves as business owners, but if you’re in private practice, that’s exactly what you are. And as a business owner, it’s important to market yourself. This may feel uncomfortable, but it’s necessary. And the main way that businesses market themselves these days is online. This is where hiring a copywriter who can capture your voice and who knows their way around things like SEO (search engine optimization) is essential for your therapy business. Many people are looking to the internet for resources now more than ever. You’re probably providing telehealth and meeting with your clients online. Now is the perfect opportunity to take advantage of a copywriter who can provide resources, such as blogs, to your clients and potential clients on the internet. Copywriters write all kinds of things: website content, newsletters, email sequences, opt-ins, social media posts, and blogs. My personal favorite type of copy…

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work from home, writing, copywriting

This pandemic is affecting everyone’s jobs. Essential workers are still out there every day providing services to keep the rest of us safe and fed and sheltered. Others have been laid off or furloughed. But many people are now working from home. For writers, this isn’t anything new, but suddenly there are more distractions that can throw everything off. The negative side of working from home If you have children, they are most likely home with you right now as they learn from home. If you’re a parent, suddenly you’re balancing teaching kindergarten with writing full-time and caring for your family. The boundaries are blurred. You’re doing both of your full-time jobs- your writing job and your parenting job- at the same time. It can be difficult to find time for yourself or even get your work done. Setting boundaries Talk about the need for boundaries. Not only are you…

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With this pandemic and the mandate to shelter in place, telehealth, which includes teletherapy and online therapy, is on the rise. Most therapists and mental health professionals have moved their practices online. While this may work for some, there are many people, therapists and clients alike, who are struggling to make the change. For you therapists, transitioning to providing services online or over the phone may be challenging. There are some legitimate challenges to telehealth for mental health professionals. But there also some benefits and reasons why it’s a good idea. It’s also important to note that there are many people with severe mental illnesses or who at risk of self-harm or suicide for whom telehealth is not particularly appropriate or effective. This post focuses on clients who are not high risk and who could ultimately benefit from telehealth. The challenges of telehealth for therapists I was talking with one…

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mental health copywriting

What the heck is a copywriter and why do therapists need one? I can tell you exactly why with authority because I’m both. What is therapy? Everyone knows what a therapist does. Or thinks they do. People go to therapists to solve their problems and complain about their lives, right? WRONG! Therapists engage in a unique relationship with their clients, guided by years of training and an innate sense of empathy. In therapy, clients make discoveries about themselves and learn and practice coping skills to help manage their mental health. You don’t need to have a mental illness to be in therapy. Everyone should be in therapy. Because everyone has mental health needs. Just like everyone needs to go to the doctor to get check-ups and make appointments when they’re sick, we all need to maintain our mental health. Therapy can be preventative. You don’t need to be in crisis…

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freelance blog writing

When I checked my inbox this morning, I opened my daily Medium email to find a post titled “Why No One Is Reading Your Blog.” Of course, I clicked on it, since I have my own blog, and was completely put off by what I read.  When I searched Medium for this post, I found several other posts also titled various versions of “Why You Shouldn’t Write a Blog “ or “X Reasons Why No One Is Reading Your Blog.” All of these articles point out the reasons why no one is reading your blog (it’s not interesting, it’s not readable, it’s unpredictable, and it’s unknown, to name a few). A few of the reasons these articles list, such as “your blog is new” or “your blog content isn’t optimized for search” make sense because it’s true that no one will read your blog if they can’t find it. But…

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professional mental health

I’ve had several different careers, and with each one, I’ve learned that self-care and listening to my body are the most important things in being able to keep up with the job, whatever it may be. Too few people in this society, particularly in the professional world, are talking about mental health. Stigma People who have real mental health issues aren’t encouraged to talk about their ailments. There are times when a person who falls into this category may need to take some time off of work to attend to their mental health. Burnout is real and can affect people with greater mental health needs than a person who does not struggle with mental illness. Often these people are made to feel like they’ve done something wrong, aren’t supported by their company/boss/co-workers, or are told to be silent about their situation. From My Experience I worked in a psychiatric hospital…

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I’ve been thinking a lot lately about society’s need for us to be “happy” and “doing okay.” Of course, we all want those things. We want to be happy and fulfilled and successful. We don’t want to be depressed or sad or stressed out. But at the end of the day, what’s wrong with not being okay? What’s Okay to Talk About? I got together with a few friends recently who are open about their mental health challenges and we had a frank and refreshing conversation about the challenges we all face. However, it felt a little wrong to be talking so openly about self-harm and specific mental health diagnoses in a crowded restaurant. It felt like we were breaking the rules. And that’s a big part of the problem. This idea that it’s not okay to talk about not being okay and needing help. The three of us are…

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No matter what you do for a living, it is common knowledge that you need to be in good health in order to do your job properly. Many people who have chronic health conditions struggle to maintain jobs that they can attend regularly. This is specifically true for people who struggle with mental illness. In many cases, physical health conditions are understood by people in power, such as administrators, directors, supervisors or bosses, and are handled in a way that employees can manage their health and their work to the company’s liking. This isn’t the case for everyone, but when it comes to health, physical disabilities or illnesses that can be seen and understood are much more widely accepted than mental health disorders and illnesses. One in five Americans experiences mental illness in any given year. That means that there’s a very good chance that the person sitting in the…

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