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mental health copywriter build an audience for mental health professionals

Building an audience is important for everyone who’s engaging in online content marketing. You need to know who you’re talking to. In order to do that you need to have people to talk to. Forget about building an audience for a sec. As a mental health and wellness professional, you might not be aware that you even have an audience.  As I’ve talked about before, building your brand, no matter what area of the field you’re in, is essential. And when you build a brand, you build an audience. How Do You Know Who Your Audience Is?  The first place to start is with your ideal client. It’s extremely important to know who you work with and how you can help them. Without knowing your ideal client, you’re speaking to everyone. And if you’re speaking to everyone, you’re speaking to no one! Once you’ve identified your ideal client, you’ve recognized…

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phone with social media apps for mental health professionals

Social media can be daunting for anyone. But as a mental health professional, you may not feel like you have anything to post. Or you feel like you don’t know what to say. The first thing to identify is who your audience is. Are you speaking to other mental health professionals? What about potential and current clients? What messages are you sending to the people who read your posts? What Social Media Platforms Should You Be Using? There are many social media platforms to choose from, and that can seem overwhelming. Twitter, Instagram, Facebook, LinkedIn- it can feel like a lot!  One question I get a lot is “do I need to be on all platforms?” The short answer is: “no.” The important thing to do is find the platform that works best for you. Your posts are going to look very different on Twitter than they will on LinkedIn.…

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do more to be productive on the computer

Society places a great deal of importance on productivity. Why must we always be doing something? And why isn’t it ok to have a day (or more) where we do nothing? Where is the line between laziness and needing a break? I recently got back from a mini-vacation at the beach. I didn’t do any work other than check my email once a day. After our three day trip, I threw myself back into work and had the most productive day I’ve had in two weeks. That was last Thursday. But then Friday came and I couldn’t get out of bed. I felt depressed and low, lethargic and underwhelmed. I use a time-tracking app when I’m working so I can see how much time I spend on each task. I wasn’t surprised to learn that I did two hours of work that day. And I felt terrible about it. The…

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chess pieces standing out from competition

The field of therapy is a competitive one. In order to stand out from the competition, you have to get creative with your marketing. You have to be willing to try new things. For one thing, you need to outsource your website and copywriting to people who will make you stand out. It’s not because you aren’t capable of marketing yourself. It’s because you don’t have time. You also probably don’t have a marketing background or SEO knowledge. Some of my therapists out there do, and that’s great. You still don’t have time. The fact that you have the knowledge means you can easily communicate what you want to your copywriter. Effective communication between you and your copywriter is key in successful marketing. Read more about figuring out what the write about with your copywriter here. Branding is Key to Standing Out From the Competition It may seem unnecessary for…

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mental health topics to write about

Mental health copywriters are different than many other types of copywriters out there. We’re not out to sell products the way copywriters who write for companies are. We write for therapists to help you provide resources to your clients. More importantly, we write to promote you and bring in new clients. How Is Selling Different From Promoting? I hear you, they sound the same. And in some cases they are. Or at least, they’re similar. Copywriters are marketers at heart. We write with your clients and Google in mind. Copywriters for therapists aren’t trying to sell you, we’re trying to grow your business by making you more visible. One way we do that is through compelling website copy that grabs your audience’s attention. And let’s get something straight- we want to know who your audience is. We want you to be very specific about who you’re talking to. We can…

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choose your words for your copywriter for therapists

Hint: Hire a Copywriter for Therapists You’ve done the research and decided to outsource your writing to a copywriter. You picked one who specializes in copywriting for therapists. The two of you agreed on writing regular blog posts. But you’re worried that your copywriter isn’t going to get it right. One surefire way for your copywriter to get it wrong is for you not to know what you want her to write about. It’s very difficult for a copywriter to write something that you feel captures your voice if you aren’t clear about what you want to say. What Makes Something Worth Reading? The first thing you want to ask yourself is: what do my clients and potential clients need to hear from me? Do you want them to learn something new? Are you looking to provide resources for them? Thinking about your audience is a key factor in deciding…

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women working on a website to get people to stick around and minimize bounce rate

You could have the most beautifully designed website on the internet. However, if you don’t capture the attention of your audience right away, they’ll peace out! How do you get readers to stick around your website? What is bounce rate? Why does it matter how long someone hangs out on your site? When writing website copy, the goal is to keep people on your website and wanting to read more. The website copy should be engaging and compelling. Your homepage should really hook your audience. You need to get them to want to read the rest of your website. What are the most important elements of a website? Aside from an awesome homepage, you want to find the right balance. There needs to be enough information that people want to sign up for your services or opt into your newsletter. But you don’t want too much information that they get…

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working at a computer on SEO for therapists

What’s the first thing you do when you’re looking for an answer?  GOOGLE IT! In order to show up in a Google search, you need to do a few things, and they all have to do with Search Engine Optimization (SEO). There are endless ways to increase your SEO. Some of these ways are super technical and hard to understand. But some are easy. With the right copywriter, you can turn your website copy into a well-oiled SEO machine! I’m breaking down seven of the easier ways to add SEO into your website copy, but just remember that there are many other ways. 1. Keywords Keywords are probably the number one way to boost your SEO. Keywords are the words that people look for in a Google search. If you’re a trauma therapist in Philadelphia, for example, you probably want people to find you by searching “trauma therapist Philadelphia.” Your…

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typewriter and notebook for writing blog posts for therapists

I enjoy my job as a copywriter very much. I mostly write website copy, newsletters, emails and blogs for my clients. My favorite piece of copy to write, however, is blogs. Blogs are versatile. They inform, they convert, they are a resource for my therapist clients’ clients. They also keep me connected to the world of therapy, a world that was my home for two years of graduate school and five years of professional work. When I became a copywriter, I knew I wanted to write for therapists, and the one type of copy that I was most familiar with was blogs. While I’ve grown a lot since I started and now am comfortable writing other types of copy, like websites and newsletters, my first love is still blogs. Here are five reasons why I love writing blog posts for therapists. 1. Blog Posts Are Fun to Write When I…

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copywriter typing blogs on a computer for therapists

I love copywriting, and I love therapy. As a former therapist, there’s nothing I like to research more than therapeutic techniques, neuroscience related to trauma, and everything in between. As a copywriter, a lot of my job is researching, so I picked a niche that I knew I wouldn’t grow tired of. What I love about copywriting, besides the freedom it gives me, is that I get to inhabit different therapist’s voices and write about things they care about, the things they want to share with their clients. Writing Blogs for Therapists As a therapist, you’re constantly trying to stay relevant and up-to-date on all the latest research. If you have a website, you need to make sure you also have a blog. Blogs are one of the best ways to connect with your audience, whether that’s potential or current clients. Maybe you even want to reach other therapists. When…

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