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common writing mistakes therapists make

Are you trying to do all your marketing yourself? Many therapists try to white-knuckle through writing. This is one of many common writing mistakes therapists make. The thing is, you didn’t learn copywriting in grad school. I see a lot of copywriting mistakes when therapists try to do it themselves. There’s nothing wrong with doing your own writing, but you don’t have to. If you outsource your copywriting to a mental health copywriter you can cut down on the headache of writing all the time and focus on your work and your personal life. You know, that thing that people talk about, it’s real! Your background is most likely academic, which is a different kind of writing than copywriting and writing for marketing. No one expects you to know how to do it all yourself. That’s why you hire a copywriter who writes in your voice for all of your…

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increasing self-care by hiring a copywriter

You talk about self-care and the importance of looking after yourself with your clients all day long. But what about your own self-care?  Do you: Find yourself running from appointment to appointment with no breaks? Scrambling to write notes in between sessions or at the end of the day? Forget or don’t have time to eat lunch or take a much-needed break? Spend your precious time worrying about your website copy, writing a weekly blog, sending out emails, writing a newsletter, and posting on social media? If you answered yes to that last one, you need to outsource your copywriting. This gives you time back in your day. It won’t fix the fact that you have back-to-back appointments or have to write notes, but it will take the time you spend writing and doing your social media off your plate. Your copywriter will provide you with time for self-care that…

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what do you want your readers to feel

There’s no point in writing anything if it doesn’t connect with people. Whenever you write something you should always ask yourself “What do I want my readers to feel when they read this?” We’re going to talk about how to write with emotion and about writing for an audience. Your audience is your ideal client. Always write to them. If you’re a marriage and family counselor who works primarily with married couples, write about relationship issues specific to them. Copywriting is great for reaching people and getting them to do something, like sign up for your services, because it uses a conversational tone. Using an informal tone means you can speak directly to your audience as if you were talking to them. You want them to feel like you’re in the room with them. This is all about how to write with emotion that connects to your audience. What Do…

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therapist hiring a copywriter

Copywriting is both an art and a science. There’s a lot of skill, time, research, and psychology that’s behind good copy. Many therapists also consider themselves writers, which is fantastic. Being a writer is a talent that not everyone has. Just like being a therapist is not something everyone can do. The tricky part is knowing why you should hire a copywriter. There’s a big difference between scholarly writing, book writing, content writing, and copywriting. Copywriting takes different skills than the other types of writing. This isn’t to say that other forms of writing are lesser than copywriting, they’re just different. As a therapist, your time is precious. Even if you had the copywriting skills, which you didn’t learn in grad school, you still don’t have the time to put into writing your website, creating weekly blogs, emails, and everything else that your business needs. This is why you should…

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therapist and ideal client

Why do therapists need to know your ideal client when you write? It’s important for you to know who your ideal client is, create an ideal client avatar, and understand the pain points of your audience. Because your audience is your ideal client. At least, it should be.  You might not want to get too specific, and that’s understandable. A lot of therapists don’t want to box themselves in and lose out on clients. But the reality is that if you’re not super clear on who you provide services to, it’ll show. One way that’ll happen is through your writing. Whether you’re writing website copy, a blog, emails, newsletters, or social media posts, you must know your audience. And your audience is your ideal client. You need to target the people you want to work with, and in order to do that, you need to speak directly to them. Knowing…

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computer program to help you boost your SEO

When it comes to your business, your online presence is important. And there’s nothing more important to online marketing and building an online presence than SEO. There are many ways to boost your SEO and increase your visibility online. We’re going to go through a couple of those today. As a therapist, it’s crucial that you have a strong online presence. If clients can’t find you, they won’t book your services. Sites like Psychology Today and Therapy Den are a great start, but they shouldn’t be your only marketing tool. One surefire way to improve your SEO is to hire a mental health copywriter who knows SEO and the world of mental health well. You want to work with someone who values what you do, understands the importance of online marketing, and knows how to increase your SEO. What is SEO? SEO stands for Search Engine Optimization. It’s what ranks…

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person-first and identity-first language in a wheelchair

In school, you were probably taught that person-first language is the most appropriate way to talk about clients. You put the person before their diagnosis. You see both the diagnosis as well as the whole person. There’s another way of talking about people that is equally important, and that’s identity-first language. This way of talking about people puts the diagnosis first.  For example, using person-first language when talking about someone with Autism Spectrum Disorder (ASD) would be to refer to the person as “a person with autism.” Identity-first language would be to say “that person is autistic.” There’s a time and a place to use both. The most important part of talking to and about your clients is understanding how they’d like to be referenced. Many people with autism prefer identity-first language, while the caregivers and professionals tend to use person-first language. Identity-first language when it comes to autism is…

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person-first language in therapy

You know that the way you talk about and to your clients is important. Most therapists I know refer to the people they treat as “clients” as opposed to “patients.” This is because it takes away the pathology. If you’re called a patient that might imply that there’s something wrong with you. The same principle applies when talking about your clients. How do you refer to them? Is your client autistic or are they a person with autism? If they’re a person with autism, you’re using person-first language.  It’s important to use person-first language as a mental health professional. Person-first language puts the person before their diagnosis. It removes the pathology of having a mental health diagnosis. Notice I didn’t say “mental illness.” While some people may identify as having a mental illness, I prefer to say “mental health diagnosis.” Again, illness pathologizes. Another way you could phrase it is…

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therapist building a working relationship with a copywriter

When you work with a copywriter for a while, you really get to know each other. You want a copywriter who knows your voice, who understands your preferences in style and formatting, who communicates well, and who gets you. Just like in life, some people hit it off right away. Others take time to nurture and grow into a good working relationship. Your mental health copywriter should:  Understand the world of mental health Be a good writer Communicate clearly Be clear about what you can expect when you work with them Be invested in you and your work Do the research needed to write for you and your vision Leave you feeling like you’re in good hands You’re paying a lot of money for someone else to write your words. You need to make sure you’re working with the right person. How Do You Know If You’ve Got the Right…

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mental health marketing strategy for the new year

If you haven’t already done it, now is the time to create a marketing strategy for your mental health practice for the new year. The beginning of January is a great time to set goals for your practice, including financial goals. And what better way to reach your financial goals than to ramp up your marketing? If you’re thinking “how am I going to make any money if I spend it on marketing?” my response is: have you ever heard the phrase “it takes money to make money?” Marketing is an investment. There’s no doubt about that. But if you don’t market your practice you probably won’t meet your financial goals. So before we get too deep into this, I have some questions for you. What do you want to accomplish this year with your business? What do you hope to get out of your marketing?  As you know by…

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