Blog

choose your words for your copywriter for therapists

Hint: Hire a Copywriter for Therapists You’ve done the research and decided to outsource your writing to a copywriter. You picked one who specializes in copywriting for therapists. The two of you agreed on writing regular blog posts. But you’re worried that your copywriter isn’t going to get it right. One surefire way for your copywriter to get it wrong is for you not to know what you want her to write about. It’s very difficult for a copywriter to write something that you feel captures your voice if you aren’t clear about what you want to say. What Makes Something Worth Reading? The first thing you want to ask yourself is: what do my clients and potential clients need to hear from me? Do you want them to learn something new? Are you looking to provide resources for them? Thinking about your audience is a key factor in deciding…

Read more

women working on a website to get people to stick around and minimize bounce rate

You could have the most beautifully designed website on the internet. However, if you don’t capture the attention of your audience right away, they’ll peace out! How do you get readers to stick around your website? What is bounce rate? Why does it matter how long someone hangs out on your site? When writing website copy, the goal is to keep people on your website and wanting to read more. The website copy should be engaging and compelling. Your homepage should really hook your audience. You need to get them to want to read the rest of your website. What are the most important elements of a website? Aside from an awesome homepage, you want to find the right balance. There needs to be enough information that people want to sign up for your services or opt into your newsletter. But you don’t want too much information that they get…

Read more

working at a computer on SEO for therapists

What’s the first thing you do when you’re looking for an answer?  GOOGLE IT! In order to show up in a Google search, you need to do a few things, and they all have to do with Search Engine Optimization (SEO). There are endless ways to increase your SEO. Some of these ways are super technical and hard to understand. But some are easy. With the right copywriter, you can turn your website copy into a well-oiled SEO machine! I’m breaking down seven of the easier ways to add SEO into your website copy, but just remember that there are many other ways. 1. Keywords Keywords are probably the number one way to boost your SEO. Keywords are the words that people look for in a Google search. If you’re a trauma therapist in Philadelphia, for example, you probably want people to find you by searching “trauma therapist Philadelphia.” Your…

Read more

typewriter and notebook for writing blog posts for therapists

I enjoy my job as a copywriter very much. I mostly write website copy, newsletters, emails and blogs for my clients. My favorite piece of copy to write, however, is blogs. Blogs are versatile. They inform, they convert, they are a resource for my therapist clients’ clients. They also keep me connected to the world of therapy, a world that was my home for two years of graduate school and five years of professional work. When I became a copywriter, I knew I wanted to write for therapists, and the one type of copy that I was most familiar with was blogs. While I’ve grown a lot since I started and now am comfortable writing other types of copy, like websites and newsletters, my first love is still blogs. Here are five reasons why I love writing blog posts for therapists. 1. Blog Posts Are Fun to Write When I…

Read more

copywriter typing blogs on a computer for therapists

I love copywriting, and I love therapy. As a former therapist, there’s nothing I like to research more than therapeutic techniques, neuroscience related to trauma, and everything in between. As a copywriter, a lot of my job is researching, so I picked a niche that I knew I wouldn’t grow tired of. What I love about copywriting, besides the freedom it gives me, is that I get to inhabit different therapist’s voices and write about things they care about, the things they want to share with their clients. Writing Blogs for Therapists As a therapist, you’re constantly trying to stay relevant and up-to-date on all the latest research. If you have a website, you need to make sure you also have a blog. Blogs are one of the best ways to connect with your audience, whether that’s potential or current clients. Maybe you even want to reach other therapists. When…

Read more

books paper and pen for copywriters

As copywriters, we use a lot of tools. Most of them are online tools. We use apps for creating contracts, sending invoices, websites for royalty-free pictures, online tools to help us find email addresses, calendars, Zoom, etc. The list goes on. But some of my favorite tools to use are on good old fashioned paper. That’s right, we’re talking post-its, planners, and notebooks of all sizes. Here are seven different paper tools copywriters can use to prove that notebooks and paper products are the top tools in the writing process. 1. Post-it Notes Post-its are by far one of the most helpful tools a copywriter can use. I have post-its everywhere.  There are post-its on my wall with mantras and mindset tips so that I can look at them when I need a reminder to keep going. I have post-its marking pages in notebooks and books with notes on them…

Read more

woman lying on bed with hands over her face burned out and desperate

I wasn’t always a copywriter. Before I took the leap into my dream job I was first working at what I had hoped would be my dream job. Instead, it became a nightmare. My Story Once upon a time, I decided to quit my job as a receptionist and go to grad school to become a dance/movement therapist. I studied hard and through my internships decided I wanted to work in an inpatient psychiatric hospital. This was, I thought, the dream. My first internship was rough, but as I began to identify as a therapist more and more I grew to like it. I enjoyed helping people who were in crisis. I liked giving them tools and coping skills. I liked the way movement brought people out of their shells and worked as a therapeutic tool. As a former dancer who is a major empath, I figured marrying dance and…

Read more

blog converts copywriting for therapists to money

You’re busy. You meet with clients all day. You write notes. You read up on the latest research in your field. You have a family and a life outside of your work. The last thing you need to worry about is writing copy for your website, blog or email list. No matter how much you want to, you simply don’t have time to do it all. How do you fix this problem? The answer is simple: hire a copywriter. More specifically, hire a copywriter who specializes in writing for therapists. Copywriters are a dime a dozen these days, but mental health copywriters are unique because they specialize in your field. If you want to be able to spend more time with your clients and less time sitting in front of a computer banging your head against the wall trying to come up with interesting blog topics or a snazzy email,…

Read more

I became a therapist so that I could help people. I put in the work, I took out student loans, and I got my degree in dance/movement therapy and counseling. And then after five years I got burnt out and decided to become a copywriter for therapists.  Why? Well, I knew I wanted to continue helping people. I thought that if I couldn’t maintain my mental health by tending to others in one way, I could indirectly help people seeking help with their mental health through writing for therapists.  I also realized that not only am I helping the people seeking help, but I’m also helping the helpers. I get to help therapists provide resources to their clients and help them bring in more clients. It’s a win-win situation. Copywriting for therapists is also a great way for me to stay connected to the world of therapy. I get to…

Read more

women working together at a computer copywriting for therapists

When you’re a therapist in private practice, you probably don’t have a very big budget to spend on marketing. You’re trying to do it all yourself. The problem with this is that, while you try your hardest, you don’t have the marketing knowledge to attract new clients and drive traffic to your website or the time to dedicate to online marketing. This is why you hire a copywriter. I know, it can seem like a lot of money to spend on a website, but it’s worth it. When you write the copy yourself, you’re probably not sure exactly what to write and who you’re writing for. Copywriters are knowledgable about these things and write copy that sells for a living. I also just said a word that probably made you cringe- that little word “sells.” As a therapist, you don’t want to think about marketing or selling your services, but…

Read more

10/22