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crumpled paper trying to overcome writer's block

Staring at a blank screen waiting for inspiration to strike. Trying to “get the juices flowing.” Banging your head against the desk because you just can’t seem to get the words out. Sound familiar? Writer’s block affects everyone at some point. The key is not to give it power. The only way to beat writer’s block is to write through it. You may be thinking “how can I write when I’m stuck and don’t have the words?” The answer is- do it anyway! Write words. Any words. They don’t have to make sense. Your sentences and paragraphs don’t have to be good. They just need to exist. It’s always easier to write when you already have words on a page. I like to start with outlines and brain dumps. When I brain dump, I just type everything and anything that pops into my head related to the topic I’m writing…

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hand in water writing fresh copy

Your copy is old and stale. You don’t have a clear voice. Winging it with your writing isn’t working anymore. You don’t know how to write compelling and fresh copy. You hate writing. You just don’t have the time. Enter a mental health copywriter to rejuvenate your copy. We know how to write fresh copy so you don’t have to.  But there are a couple of ways you can acknowledge that your copy needs some new life. With a mental health copywriter, you don’t have to write good copy alone. But these tips will help you have a clearer idea of how to know you need to write compelling copy. Here are 5 ways to know that your copy needs a refresh: 1. Your Website Copy Doesn’t Reflect Your Ideal Client One of the most important things when it comes to writing good copy is that you’re speaking to your…

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Google well-optimized blogs

Search Engine Optimization (SEO) is the key to the success of any blog or website. Blogs boost your SEO if they’re written consistently and about relevant topics. Whenever you write, you’re always writing for people who skim, people who really dig into the piece, and Google. We’re going to go over how to write a well-optimized blog using SEO. Google recognizes consistency. I recommend updating your blog once a week. But it’s not just enough to slap 500 words on a page and post it. You need to be strategic. Your posts should be over 1,000 words or else Google won’t recognize them. You need to use keywords. You should have meta descriptions and alt text for images that include your keywords. The blog should be formatted using H1s and H2s.  Wanna know more about what I’m talking about? Read on! What Is SEO? As I mentioned, SEO stands for search…

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how do you know your blogs are good

If you’re a mental health professional reading this, you already know how to write. You’ve gotten several degrees that required research papers, a thesis, and possibly even a dissertation. But you probably never learned how to write for your business. Copywriting for mental health professionals is a lot different than academic writing. It’s also different from writing a book.  Today we’re going to focus specifically on what makes a good blog and how to rank a blog in a Google search. But first, it’s important to understand why you need a blog. If you follow me, you know that I’m a strong believer in writing blogs for your business. They provide clients and potential clients with online resources. Blogs allow people to understand what you care about. They establish you as an authority in your field. Your audience learns more about you and your work from a blog. Blogs also…

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write good website content

When you started your business you probably learned quickly that you need a website. But how did you know how to write a good website? Writing copy for websites is something that not everyone can do, and that’s ok. That’s why you’re the mental health professional and I’m the copywriter! Good website content is one of the most important parts of having a good website, but it isn’t everything. You also need to think about all the back-end stuff, including Search Engine Optimization (SEO). We’re going to unpack some of the ways to write a good website. Not everyone is a writer, and that’s ok. That’s why copywriters exist. But I have a few tips and tricks up my sleeve that can help you understand what makes good website content.  SEO Optimization The most important part about writing copy for websites is SEO. If you don’t already know, SEO determines…

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increase traffic to your website

One of the reasons you hire a mental health copywriter is because it’s so damn hard to bring traffic to your website. Copywriters know how to increase traffic to your website because we know a thing or two about Search Engine Optimization (SEO). SEO increases traffic to your website in a big way. But why is it so hard to figure it out? There are a few reasons why bringing traffic to your website is difficult: Your site is not SEO-optimized No one can find you in a Google search You have a high bounce rate If your website isn’t SEO-optimized, no one will find you in a Google search. SEO is what puts you on the map, so to speak.  Bounce rate refers to how long someone stays on your website. More importantly, it refers to what they do when they’re on your site. If they land on your…

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finding your voice as a therapist and writer

Finding your voice is one of the hardest parts of writing. Style and tone are important. They set the foundation for what your reader will consume. What is voice in writing? What do I mean when I talking about “finding your voice?” Everyone has their own style of writing. If you do research you engage in a lot of academic writing. Your style is probably formal and grammatically perfect. This style of writing is hard to translate into copywriting. In copywriting, the tone is informal and the style is usually conversational. The style and tone of writing for an audience who potentially might buy your services are different than academic writing because you’re’ trying to get people to do something in copywriting.  I’m referring to tone, style, and format when talking about finding your writing voice, but the words matter, too. You need to know what kinds of words you…

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common writing mistakes therapists make

Are you trying to do all your marketing yourself? Many therapists try to white-knuckle through writing. This is one of many common writing mistakes therapists make. The thing is, you didn’t learn copywriting in grad school. I see a lot of copywriting mistakes when therapists try to do it themselves. There’s nothing wrong with doing your own writing, but you don’t have to. If you outsource your copywriting to a mental health copywriter you can cut down on the headache of writing all the time and focus on your work and your personal life. You know, that thing that people talk about, it’s real! Your background is most likely academic, which is a different kind of writing than copywriting and writing for marketing. No one expects you to know how to do it all yourself. That’s why you hire a copywriter who writes in your voice for all of your…

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increasing self-care by hiring a copywriter

You talk about self-care and the importance of looking after yourself with your clients all day long. But what about your own self-care?  Do you: Find yourself running from appointment to appointment with no breaks? Scrambling to write notes in between sessions or at the end of the day? Forget or don’t have time to eat lunch or take a much-needed break? Spend your precious time worrying about your website copy, writing a weekly blog, sending out emails, writing a newsletter, and posting on social media? If you answered yes to that last one, you need to outsource your copywriting. This gives you time back in your day. It won’t fix the fact that you have back-to-back appointments or have to write notes, but it will take the time you spend writing and doing your social media off your plate. Your copywriter will provide you with time for self-care that…

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what do you want your readers to feel

There’s no point in writing anything if it doesn’t connect with people. Whenever you write something you should always ask yourself “What do I want my readers to feel when they read this?” We’re going to talk about how to write with emotion and about writing for an audience. Your audience is your ideal client. Always write to them. If you’re a marriage and family counselor who works primarily with married couples, write about relationship issues specific to them. Copywriting is great for reaching people and getting them to do something, like sign up for your services, because it uses a conversational tone. Using an informal tone means you can speak directly to your audience as if you were talking to them. You want them to feel like you’re in the room with them. This is all about how to write with emotion that connects to your audience. What Do…

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