Overcoming Imposter Syndrome- You Are Your Own Worst Enemy

woman in a dark room overcoming imposter syndrome

Everyone experiences imposter syndrome at some point in their lives. You can’t let it get in your way, though. Sometimes, no matter how much training you went through, you don’t feel good enough. You don’t feel like you know what you’re talking about. I’m sure you can relate to that. It’s common to lose sight of who you are as a therapist.

Imposter syndrome can happen to anyone. I experienced it as a therapist and I experience it now as a copywriter. But there are ways not to let it hold you back from being the kickass therapist that you are!

The first is just to remember that you do know what you’re doing. It can feel like you’re not worth the fees that you’re charging. Or you might feel like you’re never going to succeed. If you’re going into private practice, imposter syndrome can rear its ugly head and make you feel as if you’ll never be good enough. Don’t let the imposter monster get you.

Therapist Imposter Syndrome

Therapist imposter syndrome is real and needs to be talked about. It’s ok to experience imposter syndrome. What we don’t want is for it to ruin your ability to practice your work.

In order to be fully present with your clients, therapist imposter syndrome needs to know how to show itself out the door. But first, you have to train it to. It won’t go away on its own – you need to show that imposter monster who’s the boss. 

One way to nip imposter syndrome in the bud is to remind yourself of your “why.” Why do you do what you do? Why did you choose your clients? What made you want to be a therapist in the first place?

Overcoming imposter syndrome occurs when you remember your “why.” I keep a post-it note above my desk with my “why” written on it. This helps me remember why I do what I do and why I love it.

The other thing I do to overcome imposter syndrome is to return to positive feedback. I save emails and put them in my “smile file.” I also post testimonials behind my computer as reminders that I’m an imposter after all. This helps me remember that I am good at my job and I do get results for my clients.

What Does Overcoming Imposter Syndrome Have to Do With Copywriting?

We’ve already established that as a copywriter, I experience imposter syndrome regularly. That’s why I understand what you’re going through when you experience therapist imposter syndrome. They’re really not that different.

But the reason therapist imposter syndrome is related to copywriting isn’t just because copywriters experience imposter syndrome. It’s because, if you feel like a fraud, you’re going to have a hard time marketing yourself. 

As a copywriter for therapists, I strive to help my clients nail down who their ideal client is. I work with a lot of therapists in private practice. For those just starting out, it can be difficult to narrow down who they work with. The important question to ask yourself is “who is your ideal client?” You need an ideal client avatar – a made-up person that represents exactly who you want to work with.

You might be tempted to go the more general route to reach more people. This is a mistake. If you’re speaking to everyone, you’re speaking to no one. That’s the hardest part about marketing yourself and your private practice – niching down to a specialty.

What does having your ideal client have to do with imposter syndrome? Well, for starters, if you work with a certain group of people, you become more of an expert in that area of the field. For example, you might work with women of color suffering from depression. That might sound really specific, but if you are a woman of color who deals with depression, you’ll probably choose the therapist who specializes in that particular area over someone who’s more of a generalist.

If you can pinpoint your target audience, your copywriter can help you get more clients. If you have a copywriter who understands your voice, you’ll actually be able to hear yourself coming off the screen. You’ll have a better understanding of what your clients see and hear when they talk to you if you see what you sound like on your website or in your blogs.

Copywriting can actually help boost your confidence as a therapist and kick imposter syndrome to the curb. This especially can happen when people engage with your writing. If you find out someone chose you based on the way your Psychology Today profile was written or the way your website made them feel, it’s more likely that you’ll feel confident to work with them because you know why they want to work with you. Copywriting can help you overcome imposter syndrome!

Get Out of Your Own Way and Hire a Mental Health Copywriter

It’s time to take the next step towards overcoming therapist imposter syndrome once and for all. Work with a mental health copywriter who gets you. Find someone who takes the time to get to know you and your voice. Hire a copywriter who specifically writes for therapists because they know the territory. Even better, hire a copywriter who used to be a therapist. I guarantee you that person will know the territory. You won’t have to spend so much time explaining to them what you do. They already get it.

Trust me, as a former therapist, I understand therapist imposter syndrome. Now as a mental health copywriter, I experience imposter syndrome from a different perspective, but I still experience it. That’s how you know I’ll get you – I’ve been in your shoes. I’m haunted by that imposter monster also.

We can beat your therapist imposter syndrome by working together to craft a message that represents you and your work. We’ll target your ideal client and speak directly to them in a way that instills confidence in them. They’ll know they made the right choice when they choose you as their therapist. And you’ll know you made the right choice when you choose me as your copywriter. 

If you’re ready to overcome imposter syndrome by hiring a copywriter, contact me to set up a call to see if we’re a good fit. Let’s get rid of that imposter monster once and for all!

How a Blog Can Boost Your SEO

sign of Google and how a blog can boost your SEO

As I write this I realize the irony of this post. I’m going to tell you all about how important it is to write a blog consistently to boost your SEO, and yet this is the first blog I’ve posted in three weeks.

Word to the wise – don’t do as I say, not as I do.

But most of the time, do as I do. 

This is a very rare occurrence for me to not blog weekly,  but as you’ll understand, life got in the way. I know, excuses excuses. But I’m here now, and we’re going to go through this topic together because it’s a valuable lesson for you and for me.

 I’m going to tell you how to write an SEO-optimized blog that works for your business and gets your practice seen in Google searches. I’ll show you how a blog can help your business.

A Blog Can Boost Your SEO

As I’m sure you’re by now aware, SEO stands for Search Engine Optimization. It’s how you get found in a Google search. Google rewards consistency. Do what I did until this month – blog every week, if possible. If you want to maximize your time, outsource blogging to a copywriter to take it off your plate. Copywriters are always blogging for SEO success and know how to get you the results you need.

By blogging weekly, Google crawls your site more regularly. A blog can boost your SEO by moving you up in the Google ranking faster than if you didn’t have one.

It’s not just enough to have a blog. It needs to be SEO-optimized. You need to use keywords, meta-descriptions that are the proper length and include keywords, URLs that aren’t too long, and title tags that match your topic and are the proper length. Basically, you need a copywriter who knows their stuff to help you make the most out of an SEO-optimized blog.

How a Blog Can Help Your Business

Blogs provide resources to your clients and potential clients. They establish you as an authority in your field. They also drive more traffic to your website.

A good blog always has a call to action (CTA) that gets people to do something. This could be signing up for your email list, buying a course, or booking a consultation.

According to the Search Engine Journal, blogs increase people’s interest in your services. They engage current and potential clients as well as bring in new clients. Blogs showcase your services and the areas of therapy you care about. They allow people to know you better as a clinician.

How To Write an SEO-Optimized Blog

There’s a lot that goes into writing a well-optimized blog for SEO. Some of these I talked about before, but they’re worth mentioning again:

  • Keywords
  • Meta descriptions
  • URLs that aren’t too long
  • Title tags that aren’t too long or too short
  • Blogs that are at least 1000 words

It’s not enough to pick some keywords to focus on. You have to research what people are Googling and then incorporate the keywords organically into your writing.

It’s also important to pick topics that are relevant to your audience. You also need to make sure you’re consistent with your content.

If you’re writing regular blogs, don’t duplicate keywords. It’ll help your SEO if you rank for different keywords every time you write a blog, so use brand new keywords in each blog.

This may sound counter-intuitive but write at a middle school grade level for readability. There’s a great website called HemingwayApp that allows you to copy and paste your text into it and it’ll rate your writing at whatever grade level it’s written. If you’re in America, you want to aim for grades 6-8 at the highest. That’s about 12-14 years old to those of you outside the States.

You also want to make sure you write titles and subheaders that are catchy. Get the attention of your readers quickly. Write for skimmability. Most people don’t read every word you write, so use bold and italic fonts to make things stand out and format your blogs correctly for headers and subheaders.

It’s also important that your blogs are long enough for Google to find and recognize. Anything under 1000 words is too short for Google to crawl. And honestly, it’s too short to get across the information you want to share. It’s not enough to just put some words on a page, you need to be thoughtful about what those words are, how many there are, and if they’re written organically for SEO. 

Blogging For SEO Success

Blogs help your practice succeed by bringing more clients to your site. If you have a copywriter who knows how to optimize your blogs for SEO, they’re setting you up for SEO success.

Blogging can boost your SEO on your website just from the different amounts of keywords it uses. This means you’re more likely to be found in a Google search. The more keywords you rank for, the more visible your website will be.

Your blogs must be SEO-optimized, so they should be written by someone who understands SEO – preferably a mental health copywriter. Copywriters who write for therapists understand what you do as well as how to market you using SEO.

Set yourself up for SEO success by doing your research on what makes a blog well-optimized for SEO. The more you understand SEO, the easier it will be to communicate with your copywriter. You’ll have a better understanding of what they’re doing and the relationship will only be stronger because of it. Just like how your copywriter will be better for you the more they understand the world of mental health.


If you’re ready to hire a copywriter who truly knows the world of mental health, contact me to set up a call to discuss your blogging needs. I used to be a therapist, I write for therapists, and I know the world of SEO. I know it well enough to know I need to be blogging more, and so do you.

Why It’s Important To Use Empathy In Copywriting

woman typing using empathy in copywriting

As a therapist, you ooze empathy. Empathy is your middle name. You make your living on empathy. But what does empathy have to do with copywriting?

Turns out, everything

Empathy in copywriting is used to reach your target audience’s pain points. You want your writing to reflect what your potential clients are going through. Show them the benefits of working with you, not just the features of what you do. Essentially, don’t just tell them what you do, show them how your services will help them.

Copywriting is more than just marketing and SEO. The way you provide good marketing with SEO-optimized content is by hiring a copywriter who uses empathy in their copywriting. Which means, hire a good mental health copywriter.

Why Is Empathy Important In Copywriting?

It’s important to use empathy in copywriting because if you want to reach people on an emotional level, you have to think about how you want them to feel

Use your powers of empathy to think about your target audience. What’s their background? How old are they? Why are they coming to see you? Once you’ve identified your target audience, then you need to know how to reach them.

Empathetic copywriting demonstrates that you are an empathetic person and therapist. Using your powers of empathy helps you understand your target audience and their pain points. If you speak to your ideal clients directly and the benefits of working with you, you’ll hit them right in the emotional gut. And that’s what we want – for you to reach people on an emotional level to the point where they feel like you understand them. That’s what gets people signing up for your services!

Using empathy in copywriting can convey who you are as a therapist. Demonstrate how you can help the person through your words. Your website is a great place to start. When someone lands on your website they should know immediately from your homepage whether you’re the right person for them or not. This is because you use empathetic copywriting to show your understanding and knowledge of the person’s situation. You show that you understand why someone would come to you. Speak directly to those pain points in a tone that demonstrates warmth, compassion, authenticity, and of course, empathy.

What Is Empathetic Copywriting?

All copywriting should be empathetic copywriting, but not all copy is created equal. To stand out from the crowd, hire a good mental health copywriter who writes for therapists and knows your pain points. 

Empathetic copywriting demonstrates that you understand the pain points of your target audience. It shows that you want to help and that your services actually can help the person. Empathetic copywriting shows that you really care about the person through the words you put on your website or in your blogs or emails.

Use words and phrases that reach your target audience in a way that makes them feel seen and understood. Show that you’re an empathetic human who also happens to be a therapist. You want to show that you’re non-judgmental and are a safe person for your ideal client to explore their mental health challenges with.

How To Use Empathy In Copywriting

I’ve already mentioned pain points, but I’m going to say it again – speak directly to your target audience’s pain points. Empathy in copywriting is demonstrated through word choice and tone. If you want to convey that you are welcoming, honest, trustworthy, safe, qualified, accepting, and compassionate, you need to use words and a tone that gets those qualities across.

Think about what your target audience needs. How can you provide them with services that meet their needs? Once you’ve identified who you help and how it’ll be a lot easier for your copywriter to convey that on the page.

Choose your words carefully to demonstrate that you understand how your target audience is feeling without pushing them away. Don’t just point out the problem that someone is trying to solve. Demonstrate that you understand your target audience’s pain points and how you can help through phrases like “I used to feel like you” or “I’ve been where you are.” 

For some therapists, this is true. Other therapists don’t identify with the lived experience of their ideal client. That’s ok. Obviously, you don’t need to have a mood disorder to work with someone with bipolar disorder. The important thing is that you demonstrate through empathetic copywriting that you’ll be understanding and accepting of the person. They need to know you’ll take care of them.

Hiring An Empathetic Copywriter

The best copywriters use empathy in everything they write. Mental health copywriters are a unique breed because they write solely for people who are professional empaths. Copywriters are professional empaths too, we just use our empathy in a different way. 

If you really want to up your game by finding a copywriter who uses empathy, hire a mental health copywriter. Even better, hire a mental health copywriter who used to be a therapist.

The benefit of hiring a former therapist who is an empathetic copywriter is that your copywriter will understand what you go through in your job. They’ll understand what it’s like to be on your side of the couch and what kinds of challenges your clients may face. A former therapist who is now a copywriter for therapists understands how difficult your job is. I understand your challenges because I was you. 
If you’re ready to take the next step and hire a mental health copywriter who is a former therapist and uses empathy in her copywriting, contact me to set up a free 30-minute consultation to see if we’re a good fit. I look forward to seeing how I can help you project your empathy and compassion onto the page!

3 Reasons Why Copywriters Are a Good Investment

copywriters are a good investment

Yes, it’s true that copywriters are expensive. But it’s important to invest in a copywriter. Good copywriters are a good investment, not an expense. They do the work you don’t want to or can’t do on your own. 

It’s difficult to know how to find a good copywriter if you’ve never hired one before. The best way to find copywriters is through Google searches, LinkedIn, and other forms of social media. We’re out there, marketing ourselves, the same way we’ll market you.

One of the benefits of hiring a copywriter is that you don’t have to do the work yourself. Copywriters know how to write in your voice copy that converts and gets you more clients and engagement. This is just an example of why copywriters are a good investment.

There are plenty of reasons to invest in a copywriter, but here are three to get you started:

1. Copywriters Write and Market So You Don’t Have To

Maybe you hate writing. Perhaps you stare at a blank screen for what feels like hours and don’t get any words on the page. I get it, I’ve been there. But I also know how to break past writer’s block and get the work done. 

Copywriters are a good investment because we do the marketing you don’t want to do for you. We know all the little tips and tricks to Search Engine Optimization (SEO), which ranks you in a Google search and makes you more visible so potential clients can find you faster. 

Good copywriters know how to handle your marketing in a way that isn’t too “sales-y” but also gets readers to convert to clients. Hiring a mental health copywriter is a bonus because they know your world. Especially if you invest in a mental health copywriter who used to be a therapist, like me!

2. Copywriters Make You More Visible

I mentioned SEO, and this couldn’t be more important to your marketing. It’s why copywriters are a good investment because we understand SEO. We know how to rank you higher in a Google search. We get your website in front of more eyeballs that are connected to brains who will want your services!

I can’t speak for every mental health copywriter, but I also write Psychology Today profiles. This is another form of marketing for therapists. So many people search for therapists on Psychology Today. Having a good profile is key if you want to stand out and connect with more people.

If you’re having trouble knowing how to find a good copywriter, do a Google search. The good ones will rank on the first page. If you google “Copywriter for therapists” or “Mental health copywriter,” for example, you’ll find me at the top of page one. If I can do it for myself, I can do it for you too!

Yes, you pay a lot for a copywriter, but their work is constantly working for you, like with SEO. Blogs and websites continue to do their magic if they’re SEO optimized 24/7, so you don’t have to worry about it. Copywriters can write ads, but with a good SEO copywriter, you won’t need ads. Here’s another reason to invest in a copywriter.

3. Copywriters Give You Your Time Back

Your time is valuable, and as a therapist, you don’t have a lot of it. Your days are so busy meeting with clients, doing assessments, taking calls, and writing notes. Where are you going to find the time to write copy for your website? How can you possibly keep up with weekly blogs? Who has time for social media posts and email sequences?

Copywriters are like little fairy godmothers or godfathers – we give you time in the day! If you invest in a copywriter you have someone writing for you who knows what they’re doing. You don’t have to worry about the writing and you have someone to outsource your marketing to.

If you find a good copywriter you won’t have to worry about much, just a shared editing process and time to talk with them for content strategy. Editing and content strategy meetings, which take a couple of hours total, are far less time than you’ll spend trying to write it yourself.

Why Copywriters Are a Good Investment

Copywriters are an investment, not an expense. Sure, they can be expensive, but that’s because you get so much worth from them, not to mention saved time. Copywriters can market your practice to a whole new level, getting you on page one of Google so people can find you.

If you hire a copywriter you don’t have to worry about paying someone a salary or benefits. Hire a freelance copywriter to do the work for you and you’re only paying for their services. 

As a therapist, it’s really important to invest in a copywriter who specializes in mental health. It’s a bonus if that person is also a mental health professional. The benefits of hiring a copywriter outweigh the negatives. 
If you’re wondering how to find a good copywriter, look no further. Contact me if you’re ready to invest in a copywriter with your best interest in mind, who understands the world of mental health and who writes specifically for therapists. Let’s see if we’re a good fit!

Copywriting For Therapists – Why It’s Best To Hire a Former Therapist

copywriting for therapists and a neon sign

Copywriting for therapists is a very specific form of copywriting. While all copywriting shares similar traits, mental health copywriters follow a different path at times than copywriters in other niches. There are lots of things that make a copywriter great – one of them is empathy. Who has better empathy than a therapist?

As a former therapist and an extreme empath, I know I have more empathy than most. I use my natural empathy, my background in therapy, and my knowledge of copywriting to write the best copy for therapists that I can.

I’m a great example of a therapist who became a copywriter and now writes for other therapists. My clients appreciate that I have a background in therapy. It helps them feel understood. I understand their jargon, I know what their days are like, and I know what it’s like to provide therapy to people struggling with mental health challenges. So if you’re a therapist or mental health professional of any kind, it behooves you greatly to hire a copywriter with a background in mental health.

What Is Mental Health Copywriting?

Let’s first break down what copywriting, mental health copywriting, and copywriting for therapists are. 

Copywriting

Copywriting is writing that gets people to do something. There is always a call to action (CTA) in a piece of copy. That could be getting someone to buy something to signing up for an email list to booking a call with you for your services.

There are many forms of copywriting. Some types of copy are:

  • Websites
  • Blogs
  • Emails
  • Newsletters
  • Ebooks
  • Sales pages
  • Landing pages
  • Social media posts
  • Social media ads

This is not an exhaustive list, but it gives you an idea of the types of things copywriters do.

Copywriters also use Search Engine Optimization (SEO) to rank their clients higher in a Google search. We use things like keywords and longtail keywords, which are the words people are typing into Google, to help make you more visible. There are lots of little backend tips and tricks that we copywriters know, but it’s important to understand that there’s a lot more that goes into writing a piece of copy than just putting words on a page.

Mental Health Copywriting

Mental health copywriting is literally copywriting that is specific to the field of mental health. CTAs will be things like signing up for email lists, workshops, courses, or calls to book services.

Mental health copywriting doesn’t just have to be for therapists in private practice. It can be for companies that sell products related to mental health like sensory objects or weighted blankets or essential oils.

I also write for larger clinics where I work with the marketing team, not the therapists directly. I prefer to have a combination of types of clients, but most of my clients tend to be in private practice. Often they don’t have the time or SEO knowledge to write the type of copy they need.

Copywriting For Therapists

Copywriting for therapists is even more specific than simply saying “mental health copywriting.” When writing copy for therapists it’s important not to feel “salesy” but still get the reader to act. You are, after all, selling your services through the different types of copy.

Some examples of copy that I write specifically for therapists are:

  • Websites
  • Blogs
  • Emails
  • Newsletters
  • Psychology Today profiles
  • Ebook freebies

A copywriter for therapists works with the therapist to craft the message and the voice. I always have a 1:1 conversation with the therapist I’m writing for. I call it a content strategy meeting. They are crucial when learning the therapist’s voice. 

What Does a Copywriter For Therapists Do?

As I mentioned, there’s a lot of different forms of copy out there. Therapists need to market themselves, the same as every company and brand out there, but it might look a little different. Psychology Today profiles are a great place to start. Their sole purpose is to market your service to potential clients. Psychology Today profiles are difficult to write because you get about 200 words to convince someone you’re the right therapist for them.

Websites and blogs are also important marketing tools, particularly SEO-optimized websites and blogs. If you’re a trauma therapist in Philadelphia who does EMDR, you want to make sure those keywords are on your website and in your blogs. 

A copywriter for therapists works directly with the therapist to write the copy that the therapist needs. My process starts with the content strategy meeting and always includes 1-2 rounds of edits, depending on the project. That way you get a say in your copy and get to make sure I captured your voice.

How Is Copywriting For Therapists Different Than Other Forms of Copywriting?

Therapists want to sound less “salesy” than people selling other services or products, so copywriting for therapists is different in tone and approach. For me, it’s about finding the balance between selling the services and being informative and providing potential clients with resources.

Therapists also can establish themselves as thought leaders in the field through their websites and blogs. It’s not just potential clients that might read your blogs. Other mental health professionals may be reading what you have to say. Your copy is a great way to communicate your thoughts and ideas about the world of therapy and mental health.

Establishing yourself as a thought leader is also a great way to get potential clients to want to work with you. If they see you as an expert in the field, they’ll be more likely to sign up for your services.

Why Should You Hire a Former Therapist-Turned Copywriter?

As a former therapist, I know the world of mental health very well. I understand the jargon and am able to translate it into user-friendly language.

I’ve been in your shoes and know what your days are like. I understand the struggles that you and your clients face. I’ve seen and worked with people with trauma, depression, anxiety, mood disorders, psychotic disorders, autism, suicidal ideation, self-harm behaviors, substance use disorders, personality disorders, and more. So I know what you’re dealing with when you work with people with these types of mental health challenges.

I don’t want to see you burn out because you’re trying to do too much – I’ve been there. I have a passion for mental health and an understanding of what goes into working with people dealing with mental health challenges. I can help you craft your message, whether it’s a blog or an email or your website, that speaks directly to their pain points

If you’re ready to outsource your copywriting to a mental health copywriter, I encourage you to find a former therapist who is now a copywriter. I understand your world and speak your language. Contact me to set up a call to discuss how we could work together and whether we’d be a good fit.

The Most Important Page of Your Website – What You Need To Know

the most important page of your website

When creating a stellar website, you need to make sure you understand what the most important page of your website is. This is where you should put the most time, energy, and focus. 

Of course, your whole website is important, but there are some specific essential pages for a website that need to be included. It’s important to know what should be on the first page of your website. Your homepage is the make-or-break page of your website, and it needs to be the star of the show.

Essential Pages For a Website

There are many directions you could go with your website, but there are five essential pages for a website that you need to have. They are:

  • Home
  • About 
  • Services
  • FAQ 
  • Contact

Let’s break down these essential pages for a website that are must-haves.

Homepage

The homepage is the most important page of your website. It’s the first thing people see when they land on your site. It needs to speak to your potential client’s pain points. You need to think about what they typed into a Google search to find you and speak to the reason they might be looking for help.

It’s important to tell your readers who you are, who you work with, and what you do right away. Let them know what they can expect when they work with you. Use your empathy to really hook them right away so they’ll want to read more.

About Page

The about page is probably the second most important page of your website. The tricky thing with about pages is that they’re not actually about you. Your about page shouldn’t read like a resume or a CV. Yes, you can include training, background, and certifications, but I always recommend putting these in a list below your main text.

The about page is actually about the reader. You need to include enough information about you that potential clients feel like they know you. However, the information should relate to the readers.

I talked about hitting your reader’s pain points on the homepage. The about page is another opportunity to do this through your story. What is it about your story that will connect with potential clients and make them feel like you’ll get them?

Services Page

This essential page of a website is pretty self-explanatory from the title. It should break down the services you offer so that readers know exactly what they can come to you for.

For example, if you offer individual and couples therapy, you should write about each of those services as they relate to your practice.

It’s also beneficial for the reader if you explain the different areas of mental health that you treat. By the time your readers reach your services page, they already have an idea of what you offer. This is your opportunity to give them all the information about how you can help them. 

If you’d like you can include small sections about each area you treat, but don’t get too hung up on explaining anxiety and depression. If people are searching for a therapist who treats anxiety and depression, they already know what that is.

FAQ Page

An FAQ page is another essential page of a website that often gets overlooked. FAQ pages are great places to not only answer common questions but also to use keywords so that Google can rank your website. 

This page gives readers the opportunity to learn more about your practice, your fees and insurance policies, your late and cancellation policies, and what types of things to expect in the therapy you practice.

If you practice specific types of therapy like EMDR or DBT that people may not be super familiar with, you can use your FAQ page to succinctly answer questions people may have. FAQ pages are another opportunity to connect with your readers and answer their questions before you start.

Contact Page

Contact pages are pretty straightforward. They can be short and don’t require that much text, but they are another essential page of a website. 

Your contact page must have clear ways to contact you. This includes an office address and phone number (if those apply) and an email where you can be reached. You can also include a contact form.

What Is the Most Important Page of Your Website?

The most important page of your website is your homepage. It’s where you make your first impression. You only have a few seconds to grab the reader’s attention before they leave. You want to get them to stay on your website and look around. In order to do this, you need copy that connects with the reader and has a strong and clear call to action (CTA).

What should be on the first page of your website, you may ask? Well, it’s crucial that the reader knows your name and what type of therapy your practice. Your CTA, whatever it is, needs to be clear and singular. You don’t want multiple CTAs or your readers won’t know what to do next. A homepage CTA can be to sign up for a call or book a session. 

Your homepage is the make-or-break page that determines whether or not someone sticks around to read the rest of your site. You don’t want them to find you, skim, and bounce because you didn’t connect or they didn’t know what to do next. If you want a low bounce rate, you need to get people to click on other pages of your site.

What Should Be On the First Page of Your Website?

There are some obvious and maybe not-so-obvious things that should on the first page of a website. The name of your practice and your name need to be there so that people know who you are.

You also want a welcome paragraph that’s warm and inviting. Next, you need to clearly identify your ideal client and how you help them. Set up what they can expect from working with you right away. They can read more about your services and have questions answered on your Services and FAQ pages, but the homepage should give a general idea of what to expect. 

As I mentioned before, you want to hit their pain points. Think about why your readers are coming to your website. What do you want them to know about how you can help them? 

Make sure you’re using keywords to attract people to your website. If you provide EMDR therapy for veterans who have PTSD, use those words in your keywords and pepper them throughout your site. Remember, you need to think about what people would be typing into a Google search to look for help and incorporate those words into your copy.

Getting Help With Your Website

Figuring out things like what should be on the first page of your website or the essential pages of your website can be overwhelming. It can also be time-consuming, and time is not something most therapists have to spare. 

This is why you should outsource and hire a mental health copywriter. I’m a former therapist who writes for therapists, and I understand how to craft a website that reflects who you are as a therapist. Contact me to set up a call and see if we’re a good fit. Let’s get that website written and focus on the most important pages of your site!

What Steps You Should Take To Overcome Writer’s Block

crumpled paper trying to overcome writer's block

Staring at a blank screen waiting for inspiration to strike. Trying to “get the juices flowing.” Banging your head against the desk because you just can’t seem to get the words out. Sound familiar?

Writer’s block affects everyone at some point. The key is not to give it power. The only way to beat writer’s block is to write through it.

You may be thinking “how can I write when I’m stuck and don’t have the words?” The answer is- do it anyway! Write words. Any words. They don’t have to make sense. Your sentences and paragraphs don’t have to be good. They just need to exist.

It’s always easier to write when you already have words on a page. I like to start with outlines and brain dumps. When I brain dump, I just type everything and anything that pops into my head related to the topic I’m writing about. Then I go in and organize my thoughts into bullets and an outline appears.

Every writer gets writer’s block. But as someone who writes for a living, there’s no way I can let it run my life, day, or hour. Because If I give in to writer’s block, nothing will get written. I won’t have anything to deliver to my clients.

We’re going to talk about how to overcome writer’s block and what causes writer’s block. But keep in mind that everyone is different and has their own way of doing things. What works for me may not work for you, but I’m going to give you a few tips about how to overcome writer’s block.

Where Do You Find Inspiration?

Everyone thinks they need to be inspired to write. Sometimes you just have to write whether inspiration hits you or not. There are a few places to start when you’re feeling uninspired.

The first place to turn, as with everything, is Google. Look up writers, blogs, or articles that you find inspiring. Visit people’s websites. Surf the internet. Writer’s block be damned, you are going to get words onto that page, even if you have to scour the internet to find the inspiration to do it!

When you’re really stuck, it’s always helpful to find articles that resonate with you. Find blogs or articles that express what you’re trying to say, and then write a better version of that. If you’re writing it in your own words you’re not plagiarizing, you’re just finding inspiration from others. 

Think about the topics you care about. What could you talk about all day? If you’re looking for blog ideas, think about the types of things your clients are struggling with. What would be helpful for them to read from you? For example, what thoughts do you have about depression and anxiety in teenagers recovering from adverse childhood events that are worth putting out into the world?

How Do You Write When You Feel Stuck?

I mentioned that when I feel stuck I like to “brain dump.” Some people prefer pen and paper when doing this, others like to type. Whatever works for you is what you should do. The way to overcome writer’s block is to write through it. Jot down any and all ideas that come into your head. You may find that you thought you were writing about one thing but it turned into something completely different. And that’s ok!

Freewriting is one of my favorite ways to overcome writer’s block. This is when you just write non-stop for a certain amount of time. Set a timer and either take out a pen and paper or get your computer ready and just write until the timer goes off. If you don’t know what to say you can literally write “I don’t know what to say” over and over again until an idea pops into your head.

Sometimes ideas come out of freewriting and make it to the piece you’re working on. A lot of times that doesn’t happen. Either way, it’s ok. The whole point of freewriting is to get you out of your head and into a state of flow.

When you do start writing, don’t edit as you go. Commit to writing the shitty first draft. Don’t get bogged down in trying to make it good right away. Just write as much as you can and then walk away from it. 

I like to give myself a few days to write a piece. I write the outline and brain dump, then I walk away. The next day I write the shitty first draft and walk away. After that, I’ll come back and edit it. Sometimes I even take another day and do a second pass at editing, depending on how much work the piece needs. 

If you’re writing about something you care about, the ideas will eventually flow. Writer’s block doesn’t have to stand in the way of you writing the piece you want to write. Whenever you get writer’s block it’s annoying, but it’s no excuse not to write. You just have to power through in order to overcome writer’s block.

Aside from walking away and coming back the next day, it’s also a good idea to take breaks while you’re writing. Listen to music, take a walk, have a bite to eat, or just do something else. Arrange your space so that you feel comfortable. Sit in an area that feels good and is conducive to getting the creative juices flowing.

What Causes Writer’s Block?

Perfectionism causes writer’s block. We have this idea that we have to get everything right the first time. But I mentioned brain dumps, freewriting, outlining, and writing a shitty first draft. None of that is perfect. None of it is what the finished product will be. But it’s how you get started and overcome writer’s block.

Another cause of writer’s block is lack of motivation. If you’re procrastinating writing the thing, you’re probably not motivated to do it. When you just don’t want to, it feels like it’ll never get done.

When you’re writing, you need to limit distractions. Distractions get in the way of creating your best work and can be another cause of writer’s block. 

How To Overcome Writer’s Block

By now this will come as no surprise to you that my answer to the question “how do I overcome writer’s block?” is to write anyway. Set a timer, starting writing, and don’t stop until it goes off. It could be a 15 or 30-minute timer- it doesn’t have to be hours. But you have to start somewhere.

Make sure not to edit as you go. That’s what the next phase is for. Your task is just to get all your ideas onto the page. Later you can go back and move them around, get rid of the stuff that doesn’t make sense, and add new thoughts that gel with the piece.

Let go of the idea that what you’re writing has to be perfect or even good. Just write!

What To Do If You Don’t Want To Worry About Writing

All of this is well and good if you want to write or have the time for it, but most of you don’t. That’s why you should hire a mental health copywriter to do the writing for you. I know how to work through writer’s block- I do it every day. Contact me to set up a free consultation. We’ll discuss how I can take the burden of writing off of your hands and shield you from the dreaded writer’s block.

5 Ways To Know That Your Copy Needs To Be Rejuvenated

hand in water writing fresh copy

Your copy is old and stale. You don’t have a clear voice. Winging it with your writing isn’t working anymore. You don’t know how to write compelling and fresh copy. You hate writing. You just don’t have the time. Enter a mental health copywriter to rejuvenate your copy.

We know how to write fresh copy so you don’t have to.  But there are a couple of ways you can acknowledge that your copy needs some new life. With a mental health copywriter, you don’t have to write good copy alone. But these tips will help you have a clearer idea of how to know you need to write compelling copy.

Here are 5 ways to know that your copy needs a refresh:

1. Your Website Copy Doesn’t Reflect Your Ideal Client

One of the most important things when it comes to writing good copy is that you’re speaking to your ideal client. If you don’t have an identified ideal client, it’s time to clarify what you do and who you do it for. 

If you don’t know who your ideal client is, now is a great time to figure it out. Think about who you want to work with, how old they are, their gender, their ethnicity, their sexual orientation, their race, their socioeconomic status, their profession, if they have a family, if they’re in a relationship, etc.

If you’re talking to everyone, you’re talking to no one. You need to make sure your copy, whether it’s on your website, in your blogs, or in your emails, speaks directly to your ideal client. If your copy doesn’t reflect your ideal client, you won’t connect with your audience. You’ll lose out on potential clients.

Your website should 100% speak to your ideal client. Maybe you’ve recently changed your ideal client. That needs to be reflected in your copy. If you don’t know who your ideal client is, create an ideal client avatar

2. People Are Opening Your Emails But You’re Not Getting Inquiries Or Conversions

You’re taking the time to write weekly emails to your subscribers. You send monthly newsletters. You think your email game is strong. And then- crickets.

It’s time to think about how to convert your audience into clients. If your emails are falling on deaf ears, it’s time for writing fresh copy. You need to inject some life into your emails in order for people to do something when they read them.

If you’re tracking your open rates and can see that people are opening them but then not doing anything, it’s time to think about how to write compelling copy that converts. Writing fresh copy for your emails and newsletters is one way to light a fire in your audience and make them want to work with you.

If you’re putting time into crafting emails that promote your services and you’re not seeing a return on investment, it’s time to learn how to write good email copy. Or hire a mental health copywriter to do the work for you.

3. Your Current Copy Isn’t Clear Or Strategic

If there’s no clear direction in any of your copy, people won’t know what to do. You always need a call to action (CTA). People need to be told what to do. If you want them to sign up for your email list, that needs to be super clear. If you want them to book a consult call, make sure they know it.

If your CTAs aren’t clear, people won’t come back and read your blog, open your emails, or view your website. They definitely won’t sign up for your services. 

Without a clear strategy for your copy, people won’t stay on your website. They need to know what you do, how you help, and what they can expect. You’ll have a high bounce rate if this isn’t clear. A bounce rate is when someone comes to your website and leaves without clicking around or engaging with your site.

4. Your Current Copy Doesn’t Reflect Your Personality

If your copy doesn’t sound like you, people won’t be able to relate. That’s one way you know you need to write fresh copy. Additionally, if your copy is boring, people won’t stick around. You need to grab the attention of your audience in a tone that matches your personality.

As a mental health copywriter, I work hard to write compelling copy for my clients in their unique voices. Copywriters are like chameleons. We’re constantly writing to sound like the people we write for.

Your voice should come through in your copy to make it fresh and exciting. You want people to get to know you as a therapist. That needs to be reflected in all of your copy, not just your website. 

5. Writing Fresh Copy Is Too Much

If you don’t know where to start, it’s time to hire a copywriter. If you’re overwhelmed by writing, you need to outsource. If you don’t have time or hate writing, think about hiring a mental health copywriter. You won’t be sorry.

Your job is time-consuming. You simply don’t have the time to write all the copy you need. Websites, blogs, emails, newsletters, Psychology Today profiles, social media posts, landing page, oh my! There’s so much to do and not enough time to do it.

The thought of writing it all, or even just one part, can be overwhelming. Maybe it all just seems like too much, so you don’t do it and your copy stays old and stale rather than writing fresh copy.

It’s also possible that you don’t like writing! A lot of my clients and the therapists I talk to say they simply hate writing and don’t’ want to be bothered with it. It’s hard to write compelling copy when you hate it. This is why you hire a mental health copywriter to do the heavy lifting for you.

What To Do Next

Now that we’ve identified ways to know that your copy needs some rejuvenation, it’s time to go ahead and hire a mental health copywriter to offload the burden of writing fresh copy.

If you’re looking for a copywriter who speaks your language, look no further. I used to be a therapist and I understand how to write fresh, compelling copy in your voice. Together we’ll breathe some life back into your copy. Contact me to set up a free consultation. We’ll discuss how I can take the burden of writing off of your hands. 

Make the Most Out of a Well-Optimized Blog Using SEO

Google well-optimized blogs

Search Engine Optimization (SEO) is the key to the success of any blog or website. Blogs boost your SEO if they’re written consistently and about relevant topics. Whenever you write, you’re always writing for people who skim, people who really dig into the piece, and Google. We’re going to go over how to write a well-optimized blog using SEO.

Google recognizes consistency. I recommend updating your blog once a week. But it’s not just enough to slap 500 words on a page and post it. You need to be strategic. Your posts should be over 1,000 words or else Google won’t recognize them. You need to use keywords. You should have meta descriptions and alt text for images that include your keywords. The blog should be formatted using H1s and H2s

Wanna know more about what I’m talking about? Read on!

What Is SEO?

As I mentioned, SEO stands for search engine optimization. It’s how you rank in a Google search. There are a lot of components to writing a well-optimized blog. One of them is knowing how to use SEO keywords.

Keywords are the words that people type into Google when conducting a search. Most people type in phrases and questions, not just one word. You should use long-tail keywords, which are the phrases people might be using.

The tricky part is knowing what keywords you should use. Try Googling a keyword or long-tail keyword and see what pops up. You can go to the bottom of a search page and see what other people are searching for. It will give you ideas for how to optimize a blog for SEO using keywords.

How Does SEO Work?

SEO is a difficult thing to understand because Google doesn’t release any information about its algorithms. Even the experts, like Neil Patel, don’t know exactly how SEO works. 

There are a lot of components to an SEO-optimized website copy. Let’s focus on blogs. A well-optimized blog includes keywords, but it also includes other things like meta-descriptions and alt text for images. 

Meta descriptions are the 2-3 lines of text that show up under the title tag of a website or blog. The meta description describes what the page is about. It should include keywords relevant to your blog.

You should also be including at least one image in your blog. That image has what’s called alt text. This describes the image and should also include keywords.

It’s also important to use your keywords a few times each throughout the blog. One way to use SEO keywords is to make sure they’re organically placed in the text. Be careful not to overuse a keyword. That’s known as keyword stuffing, and Google doesn’t like it.

You also need to have H1s and H2s. Those are headers. The H1 is your title and the H2 is your subheader. Your keywords should show up in your H1s and H2s. That tells Google they’re important.

Why Is It Important To Have a Well-Optimized Blog Using SEO?

There’s no point in writing a blog these days if it’s not SEO-optimized. A well-optimized blog includes all the things I mentioned above. But writing in this way isn’t just about Google. It streamlines your writing and makes you a stronger writer. 

Yes, SEO is important. If you want to get found in a Google search, you need to know how to use SEO keywords and how to optimize a blog for SEO. Writing with SEO in mind makes your writing stronger and more relatable. 

Copywriting is fueled by SEO. It’s also all about writing the way you talk. If you’re writing blog copy in a conversational tone, you’ll come off as approachable. Your personality will shine through.

At the end of the day, you’re writing blogs as resources for clients and potential clients. Don’t you want them to feel like they know a little bit more about you and how you work? I write weekly blogs not just to boost my SEO, but to connect to my audience (you)! My blogs are for you, my wonderful mental health professional friends. 

How To Optimize a Blog For SEO

It’s ok if you don’t know how to write a well-optimized blog. That’s why you hire a copywriter who can do it for you. Your mental health copywriter will understand how to optimize a blog for SEO and how to use SEO keywords. We know how SEO works. We also know how to do all this so you don’t have to.

But if you do want to take a stab at writing a well-optimized blog, you need to know how to optimize it. We covered a lot of this earlier in this blog, so some of this may be repetitive. However, I can’t stress enough the importance of these things. I think it’s important to mention them again.

When you write with keywords, they should be keywords that people are searching for. Get in the mind of your audience. For example, when writing this blog I thought about what people might be searching for when it comes to writing an SEO-optimized blog. So I’m using keywords like “how to optimize a blog for SEO” and “how does SEO work?” You’ll notice that these keywords show up in the text and in the title. They’re also going to show up in my meta description and my alt text.

I’m sure there are more websites out there that do this, but if you use WordPress there’s a plugin called Yoast that allows you to check your SEO. You type in the keywords you want to rank for and it goes through your blog and tells you how to optimize the blog for SEO. I’m pretty sure Squarespace has its own version of this.

What You Can Do To Optimize a Blog For SEO Without Doing It Yourself

If you’re feeling overwhelmed by the idea of writing an SEO-optimized blog or, like many of you, you just don’t have time, have no fear. That’s what I’m here for. If you’re ready to take the leap and hire a mental health copywriter to write well-optimized blogs for you, contact me to set up a free consultation. We’ll work together to create some SEO magic and write well-optimized blogs tailored to your needs.

7 Ways To Know That Your Blogs Are Good

how do you know your blogs are good

If you’re a mental health professional reading this, you already know how to write. You’ve gotten several degrees that required research papers, a thesis, and possibly even a dissertation. But you probably never learned how to write for your business.

Copywriting for mental health professionals is a lot different than academic writing. It’s also different from writing a book. 

Today we’re going to focus specifically on what makes a good blog and how to rank a blog in a Google search. But first, it’s important to understand why you need a blog.

If you follow me, you know that I’m a strong believer in writing blogs for your business. They provide clients and potential clients with online resources. Blogs allow people to understand what you care about. They establish you as an authority in your field. Your audience learns more about you and your work from a blog. Blogs also rank you higher in a Google search if you update them consistently.

Not all blogs are created equal. So let’s talk about what makes a good blog. Here are 7 ways to know that your blogs are good.

1. Your Blog Is SEO-Optimized

SEO stands for Search Engine Optimization. It’s what ranks your website in a Google search. Consistently updated blogs get noticed by Google. Using SEO in the text is how to rank a blog.

The first thing to know about SEO is that you need to use keywords. These are the words and phrases that people type into Google when they’re conducting a search. Long-tail keywords are short phrases that often get typed into searches. Using keywords and long-tail keywords for SEO optimization is one way to write a good blog.

You also should consider using internal and external links. Use internal links in your blogs to link to other blogs you’ve written. It brings the reader to another page on your website, so it’s linking internally. External links go to other sources. You want to use both for SEO optimization.

Another thing to think about is the length of your blog. One way to rank a blog in a Google search is to write blogs that are over 1000 words. Google doesn’t recognize anything less than that.

SEO-optimized blogs are an inbound marketing strategy. SEO expert Neil Patel says that “You can generate more qualified leads through blogging. Recent statistics reveal that marketers who blog consistently will acquire 126% more leads than those who do not.” [1]

Another thing that makes a good blog is writing for several different audiences, including your target audience. What I mean by that is that you need to write for the skimmer, the digger, and Google. Some people will find your page and skim while others will read every word. A good blog is written for both. And in order to rank a blog, you’re always writing for Google. But above all, write to your ideal client.

2. Your Blog Is Relevant To Your Audience

Because you’re always writing for three types of people, you need to make sure that your topics are relevant to your audience. Which means you have to know your audience.

If you’re a therapist who specializes in marital and premarital therapy, you’re probably not going to write about eating disorder triggers unless it pertains to the couples you work with. Instead, you’ll write about communication and intimacy, for example.

Besides boosting your SEO, the purpose of a blog is to provide resources to your clients and potential clients, as I mentioned before. I can’t stress enough how important it is to write topics that are relevant to those people, because otherwise, why have a blog? Relevancy is what makes a good blog.

There are a lot of ways you can rank a blog. Relevant blogs are just one of those ways. You can tell stories, use examples of how you would tackle a subject in your practice, or share ideas that have been on your mind as you work with your clients.

3. You’re Writing To Your Ideal Client

You have to know your ideal client when you write a blog. Always write with your ideal client in mind. Blogs are a good way to get clear on who you’re talking to and who your ideal clients are.

Again, blogs are resources for your audience, and your audience is your ideal client. Current clients should read your blogs and come away with new information that they can bring into therapy with you. A good blog should make a potential client want to work with you.

Share your thoughts and views in a professional way. People will be more likely to know more about what you think about topics, how you approach therapy, and what you believe in. Ultimately, your blog will help potential clients know if you’re someone they want to work with.

4. Your Blog Is Updated Consistently

Another thing besides relevancy that makes a good blog is consistency. Google rewards blogs that are updated consistently. Ideally, you want to update your blog at least once a week. This has to do with SEO. You’re probably tired of hearing about those three magic letters, but they’re so important in how to rank a blog.

Writing consistently also allows you to focus on a topic for a period of time. You can create a series of related topics. Maybe your whole month is centered around a specific idea. This could be mental health awareness month or autism awareness month, for example. Each blog could be about a different aspect of autism or mental health in general. You can create little mini-series with your blogs. Again, this provides more resources for your audience.

5. Your Blog Is Correctly Formatted

Formatting includes length. We already covered that your blogs should be over 1000 words. But it’s not just length that makes a well-formatted blog.

You need to use headers. Titles should be H1s and subheaders should be H2s. For example, the title of this blog is an H1. Each numbered section is started with an H2. You can also use H3s if you want to get a little more specific, but I don’t recommend using anything below an H3.

You also want to make sure that you’re writing short paragraphs. You’ll notice that I’ve split up my paragraphs into smaller bites. It’s easier to read and appeals to the skimmer.

Bold and italicize your writing to emphasize your points. Be conservative with how often you do this because if you do it too much it becomes ineffective. If everything is bolded or italicized, then nothing stands out.

6. Your Blog Is Well-Researched

How do you know that your blogs are good? For starters, they include good research.

You know from your training that research is important. It’s not enough to write whatever comes to mind. You need to put in the work to find statistics, quotes, and information to back up your claims.

As a mental health copywriter, I’m constantly researching. I research types of therapy and techniques and what neurodivergence is. I make sure I understand trauma-informed therapeutic interventions. My search engine is overloaded with researching different techniques used in different types of therapy.

7. You’re Linking Your Blog To Credible Sources

It’s not enough to type things into Google and call it research. You need to make sure that the sources you’re using are credible. Don’t just use any external link for the sake of having one. Use a relevant, credible source. Look for the most recently written and updated articles. Try not to use articles that are old or research that’s out of date.

I always try to find scholarly articles relevant to the topic I’m writing for my clients. It’s not always possible. Do the best you can. The more credible the sources are, the more credible your blog is.

How Do You Know That Your Blogs Are Good? Hire a Mental Health Copywriter To Write Them For You

Now that you understand the nuts and bolts of what makes a good blog, it’s time to put these steps into action. You can do it yourself, but if you hire a mental health copywriter to take your blogs off your plate, you free yourself up to do the rest of your job.

As a former therapist, I speak your language. And as a copywriter, I know how to write a good blog. Writing blogs is one of the main parts of my job. Contact me to set up a free consultation. We’ll discuss your blogging needs and how I can take the burden of writing blogs off of your hands. 

References

[1]https://neilpatel.com/blog/the-ultimate-guide-to-writing-blog-posts-that-rank-in-googles-top-10/