Category Archives: Uncategorized

catchy headlines and email subject lines

You’ve taken a big step and hired a mental health copywriter to write for you. You’ve got them writing all kinds of things. You’ve noticed, though, that the things that really trip you up are writing catchy headlines for blogs and email subject lines.  It’s obviously not just enough to write a good headline. You need to be able to grab the reader’s attention. You also need to keep it. According to Copyblogger, “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. ” The secret sauce is in writing a catchy title that reflects what you’re writing about. Take a second to think about what gets your attention. “Write a good headline and email subject line” is not the most eye-catching title for this blog. Notice that I gave you an action to do by saying “make the…

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meaningful conversations with your virtual audience

We’ve talked about the importance of building an audience. We’ve talked about why mental health professionals should have a blog. We’ve even talked about using social media. You now understand the importance of speaking to an audience. But how do you have meaningful conversations with your virtual audience? It may not seem like most forms of copywriting can create a conversation with your audience. Who’s having a conversation through their screens? How do you engage your audience virtually? The truth is, there are lots of ways mental health copywriters use words to engage with your readers. Some examples are through your website copy, blogs, emails, and social media. Two-Way Communication The key is to make your writing a two-way communication. Social media is the obvious form of two-way communication. You can have a back and forth with someone on all forms of social media. This is really important to remember…

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blue orange new ideas in mental health

Have you ever found yourself in a writing slump? Do you have trouble coming up with new topics to write about? Maybe you feel like there’s nothing l left to say because it’s all been said already. The thing is, there is no such thing as an original idea. I hate to break it to you, but it’s true. All ideas come from other ideas. My idea for this blog came from reading something someone wrote on LinkedIn. So why would I write about it if it’s already been written about? Because no one’s heard what I have to say. And the same goes for you. What you have to say matters. Coming up with new ideas is hard. Putting words to them is even harder. That’s why it’s important to work with your mental health copywriter to figure what you’re going to say. How are you going to write…

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inbound marketing strategy for mental health professionals

What is inbound marketing and why is it important for mental health professionals? Inbound marketing is when the clients find you through a variety of channels. Social media, SEO, and blogs are all forms of inbound marketing.  Why is this a good strategy? Because it attracts clients organically. Outbound marketing (think ads) is useful, but not always the best way to market yourself. With inbound marketing, you’re creating connections with potential clients and showing them how you can solve their problems. It’s important, like with any kind of marketing, to have an inbound marketing strategy. Enter your mental health copywriter. What’s the Best Form of Inbound Marketing? There are several forms of inbound marketing. For your inbound marketing strategy purposes, I’m going to focus on social media, SEO, and blogs because those are the most beneficial. With social media, it’s as important to engage with others than it is to…

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you got this sign about writing an awesome mental health blog

Writing a blog can feel daunting if you’re not used to doing it. It’s hard to imagine being able to come up with over 1,000 words one thing. If you do the research, choose a good topic, and most importantly, write about something you care about, the words will flow. Anyone can write a blog. The problem is that not everyone can write a good blog. Additionally, not everyone can write a mental health blog that people what to read. You want something that captivates your audience. You need to get them to stick around to read. I’ve thought about my process. In doing so, I realized there are 7 steps to writing a good blog. I’m going to share them with you now so you can learn how to write an awesome blog. You’ll have a better understanding of the process your copywriter goes through, too. 1. Choose a…

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secret marketing strategy of features vs benefits

If marketing seems like a foreign world to you, that’s ok. That’s why you hire a mental health copywriter. They know what to do. But it’s important for you to understand the ins and outs a bit. It’ll make you a stronger marketer and brander for your mental health business. You’ll have a better understanding of how to write your social media posts or network with others, for example. But there’s a secret I haven’t shared with you yet. So I thought it was time to enlighten you on one of the secret weapons of marketing. It’s all about benefits vs. features. Benefits vs. Features- The Secret Sauce What are benefits and features?  Simply put, the feature is the service and the benefit is what the person buying the service gets out of it. Many people make the mistake of focusing on the feature, not the benefit. I see this…

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coffee mug that says begin so you can update your blog

You’ve gotten on board with the idea of writing a blog for your therapy practice or organization. You’ve listened to your copywriter and you’ve identified reasons why you should have a blog in the first place. You’ve been told it’s important to update your blog. At this point, you’ve realized why you need to build an audience and how to do it.  So now what? Know Where to Start The first place to start is a conversation with your copywriter. If it’s me, I’d say you need to update your blog once a week. Twice a month is the least I would recommend. For one reason, your SEO will be boosted by a blog updated 4 times a month rather than 2. Google likes consistently updated blogs. I took my website from the depths of Google to page one within less than three months. This is fast for SEO, which is…

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mental health topics to write about

You’ve gotten on board with writing regular blogs for your audience. As a mental health professional, you want to provide value to your clients. You don’t just want to write fluff for the sake of posting a blog. No, you want to write about topics that your audience cares about. But you want to know what mental health topics to write about. Therapists have so much to offer. You’re smart, well-educated, and you know your stuff. Most of you specialize in a specific type of therapy. People should know what you do. This is where knowing what therapists should write about is important. I’ve talked about building your audience before and creating and building a brand. You’re doing the work, and you want to connect with your audience. They should come away from reading one of your blogs with more knowledge on a particular aspect of therapy and, ultimately, want…

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readers are lazy woman reading on her screen

It may seem obvious to you what you want your audience to do after reading a piece of your copy. You want them to buy your product or sign up for your services. There’s a button at the top of your webpage to get in contact or make a purchase. Duh! The thing is, readers are lazy. They need to be told what to do. You have to hold their hands a bit.  This doesn’t mean you’re patronizing your audience. You need to guide them in the right direction, however. In order to do this, you need a call to action (CTA) to get readers to act. But you also need content that is written in a way that is a constant CTA throughout the piece. Because if you can’t hook your readers right away and keep them reading, it doesn’t matter what your final CTA is- they won’t have…

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man in front of audience using email to build platform

You’re working on growing your audience. You’ve set yourself up on all the social media platforms. You post content regularly. Maybe you even hired a mental health copywriter to write social media ads for you. But what about using emails to build a platform? Social media is unpredictable. Popularity of platforms come and go. It takes a long time to build an audience just through social media. Ads will help, but they don’t last and you have to keep paying for them over and over again. Email Lists Are Your Golden Ticket To Building A Platform With an email list, you can build your following. Have your copywriter write opt-ins and ebook “freebies” to get people on your email list. This can be anything that you think your potential clients want. Tips on how to manage anxiety. Meditation guides. Tips on how to manage stress during a pandemic. You name…

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