How Do I Know What to Write About?

Hint: Hire a Copywriter for Therapists

You’ve done the research and decided to outsource your writing to a copywriter. You picked one who specializes in copywriting for therapists. The two of you agreed on writing regular blog posts. But you’re worried that your copywriter isn’t going to get it right.

One surefire way for your copywriter to get it wrong is for you not to know what you want her to write about. It’s very difficult for a copywriter to write something that you feel captures your voice if you aren’t clear about what you want to say.

What Makes Something Worth Reading?

The first thing you want to ask yourself is: what do my clients and potential clients need to hear from me? Do you want them to learn something new? Are you looking to provide resources for them?

Thinking about your audience is a key factor in deciding what to write about. You’re used to using empathy and psychology with your clients. Now it’s time to use it on your audience. What are their pain points? What’s going to make them click on your blog post and stick around to read it?

You also want to make sure you’re choosing topics that are relevant to your audience. If no one cares about what you have to say, then, of course, no one’s going to read it. And if you don’t have readers, you’re losing out on potential clients. This is where a copywriter for therapists is key.

Why Should I Write Blogs Anyway?

Blogs are a great way to connect with people. They show insight into the type of therapy you do. A good blog is a tool and a resource for people who may not know about the topic and why it’s important to them.

They are also a marketing tool. Well-written, SEO-optimized blogs draw more people to your website. They get people to hang out on your site and see what else you have to say. Blogs are a great way to sell your services by letting people know what you do as a therapist. And of course, they always have a call to action to get people to book that first appointment! That’s what a copywriter for therapists does.

That’s Great, But How Do I Know What to Write About?

Once you’ve thought about what your audience needs to know, then you can think about what you can give them through the written word. Work with your copywriter who writes for therapists. Bounce ideas off one another. It’s ok to be unsure of what topics you want to share, but chances are you have a better idea of what you want to say than you think. Saying it out loud with your writer helps get the ideas flowing.

Another thing to consider is what you’re most passionate about. If you’re an art therapist and you want to help people understand the difference between art therapy and using art in therapy, then talk to your copywriter about how those things are different and why you want to share this information.

Something I do when I’m trying to come up with blog ideas is to poke around on the internet and see what other people in the copywriting field are saying. I don’t steal their ideas, but I do expand on them. You might try reading what other therapists in your field are writing about and decide to write your own version of that. It’s not plagiarism, it’s inspiration. Copywriters for therapists do it all the time.

What If My Copywriter and I Don’t Agree on a Topic?

This can happen, but the most important thing is that you’re happy with what you’re producing. Ultimately, you’re paying your copywriter for the words, so it damn well better be what you want. 

Copywriters for therapists offer suggestions based on their training and experience. However, at the end of the day, it’s your call. A good copywriter knows when to back off and listen to her client.

I’ve had clients change my work a lot to better reflect their voice, and that’s perfectly fine.

Some people prefer to do things themselves, even if they think they want to outsource. So it’s up to you to decide whether hiring a copywriter is the right move for you.

I’ve also had clients think they want one thing, read what I’ve written, and decide that they like my version better than the version they had in their head. Those are the happy clients, and that’s what I want for you.

How Do I Know I’m Writing About the Right Topics?

There is no “right” or “wrong” topic. There are topics that make more sense for you and your voice. But don’t be afraid to think outside of the box. Try new things. Have your copywriter research topics that you’re not too familiar with and let them come back to you with new information and fresh eyes.

You’ll know if a topic doesn’t feel right. Likewise, you’ll also know when you’ve picked the right thing to write about. The key is spending a little bit of time thinking about things you want to say.

Do a small amount of research (not too much, your copywriter will take care of that for you). But doing some research will help you see what’s out there. You will see where the holes are in the field that you can fill with your writing.

Hire a Copywriter for Therapists

Now it’s time to hire a copywriter for therapists and get writing. Luckily, I know just the copywriter for you! Book an appointment with me to discuss your copywriting needs. 

I write specifically for therapists, and I’m also a therapist, so I’m very qualified to write about whatever topics in the mental health field you decide to cover. So check out the rest of my website, book a discovery call, and let’s get writing!

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