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two people working at a computer copywriting for therapists

Many times when I tell people I’m a copywriter they tilt their heads and ask “what does that mean?” Often, people think I’m talking about the legal protection of the written word (“copyright”). They get even more confused when I tell them I write for therapists. So I wanted to explain what exactly a copywriter does and why you should hire me to do it for you. What is copywriting? Copywriting is writing to get people to act. Trying to sell a product? Write a sales ad. Want to get people to sign up for an email list? Write an opt-in with a free checklist or e-book to get them hooked. Want to connect with potential clients? Write an email sequence. Keeping clients engaged and building a relationship? Create a newsletter and a blog. There are lots of different forms of copy. Some of these include but are not limited…

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copywriting and SEO for therapists

During this pandemic, you’ve most likely been forced to offer your therapy services online. This transition may have been very difficult for you and your clients. One thing is for sure- therapy, as we know it, has changed and may continue to do so. It could be a long time before you are able to provide therapy to clients in person again. In the meantime, we all need to make the best of the situation. Using telehealth may have been a challenge at first, but now you’re a pro. Even before COVID-19 hit, people have relied on online platforms for resources. Clients find you online. They do research about therapy and their diagnoses online. If you don’t have an online presence, you’re not keeping up with the times. You’re behind in your field. Lucky for you, there’s a way to meet your clients where they are when it comes to…

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SEO, copywriting, marketing, therapists, mental health

SEO. You’ve heard those three little letters before and you’re not sure what they mean. Your copywriter keeps using them when talking about your website copy and your blogs and you nod your head. You get that SEO is important, but you don’t know why, exactly what it is, or how it works. I’ve got you covered. SEO stands for search engine optimization. To put it in the shortest, simplest terms, SEO is what ranks you higher in a Google search. If you have copy that is well-optimized, Google will be able to place you in their search and make it easier for people to find you. There’s obviously a lot more to SEO than that, but I thought we’d start with the basics. The thing about SEO is that it doesn’t happen overnight. You could have the most well-optimized site that exists but if you’ve just created it or…

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working together, handshake, copywriter expectations

You spend your days providing therapy to a myriad of clients. The rest of your time is spent doing paperwork and, God forbid, taking a coffee and bathroom break. By the end of your day, you’re exhausted. The last thing you want to think about is writing. You don’t have time to spend on website copy, blogs, or emails and newsletters. Your social media engagement is minimal and you can’t find the time to write original posts. Want to know a secret? There’s someone out there who can help you with all that. It’s called a copywriter! What’s a copywriter? Copywriters specialize in writing all the things you don’t have time for. Do you want to hire a copywriter who is an expert in writing for mental health professionals? You want to hire me. As a mental health copywriter, I spend my time researching, writing, and tending to your SEO,…

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copywriting blogs for mental health professionals

Many therapists don’t view themselves as business owners, but if you’re in private practice, that’s exactly what you are. And as a business owner, it’s important to market yourself. This may feel uncomfortable, but it’s necessary. And the main way that businesses market themselves these days is online. This is where hiring a copywriter who can capture your voice and who knows their way around things like SEO (search engine optimization) is essential for your therapy business. Many people are looking to the internet for resources now more than ever. You’re probably providing telehealth and meeting with your clients online. Now is the perfect opportunity to take advantage of a copywriter who can provide resources, such as blogs, to your clients and potential clients on the internet. Copywriters write all kinds of things: website content, newsletters, email sequences, opt-ins, social media posts, and blogs. My personal favorite type of copy…

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work from home, writing, copywriting

This pandemic is affecting everyone’s jobs. Essential workers are still out there every day providing services to keep the rest of us safe and fed and sheltered. Others have been laid off or furloughed. But many people are now working from home. For writers, this isn’t anything new, but suddenly there are more distractions that can throw everything off. The negative side of working from home If you have children, they are most likely home with you right now as they learn from home. If you’re a parent, suddenly you’re balancing teaching kindergarten with writing full-time and caring for your family. The boundaries are blurred. You’re doing both of your full-time jobs- your writing job and your parenting job- at the same time. It can be difficult to find time for yourself or even get your work done. Setting boundaries Talk about the need for boundaries. Not only are you…

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With this pandemic and the mandate to shelter in place, telehealth, which includes teletherapy and online therapy, is on the rise. Most therapists and mental health professionals have moved their practices online. While this may work for some, there are many people, therapists and clients alike, who are struggling to make the change. For you therapists, transitioning to providing services online or over the phone may be challenging. There are some legitimate challenges to telehealth for mental health professionals. But there also some benefits and reasons why it’s a good idea. It’s also important to note that there are many people with severe mental illnesses or who at risk of self-harm or suicide for whom telehealth is not particularly appropriate or effective. This post focuses on clients who are not high risk and who could ultimately benefit from telehealth. The challenges of telehealth for therapists I was talking with one…

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mental health copywriting

What the heck is a copywriter and why do therapists need one? I can tell you exactly why with authority because I’m both. What is therapy? Everyone knows what a therapist does. Or thinks they do. People go to therapists to solve their problems and complain about their lives, right? WRONG! Therapists engage in a unique relationship with their clients, guided by years of training and an innate sense of empathy. In therapy, clients make discoveries about themselves and learn and practice coping skills to help manage their mental health. You don’t need to have a mental illness to be in therapy. Everyone should be in therapy. Because everyone has mental health needs. Just like everyone needs to go to the doctor to get check-ups and make appointments when they’re sick, we all need to maintain our mental health. Therapy can be preventative. You don’t need to be in crisis…

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freelance blog writing

When I checked my inbox this morning, I opened my daily Medium email to find a post titled “Why No One Is Reading Your Blog.” Of course, I clicked on it, since I have my own blog, and was completely put off by what I read.  When I searched Medium for this post, I found several other posts also titled various versions of “Why You Shouldn’t Write a Blog “ or “X Reasons Why No One Is Reading Your Blog.” All of these articles point out the reasons why no one is reading your blog (it’s not interesting, it’s not readable, it’s unpredictable, and it’s unknown, to name a few). A few of the reasons these articles list, such as “your blog is new” or “your blog content isn’t optimized for search” make sense because it’s true that no one will read your blog if they can’t find it. But…

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professional mental health

I’ve had several different careers, and with each one, I’ve learned that self-care and listening to my body are the most important things in being able to keep up with the job, whatever it may be. Too few people in this society, particularly in the professional world, are talking about mental health. Stigma People who have real mental health issues aren’t encouraged to talk about their ailments. There are times when a person who falls into this category may need to take some time off of work to attend to their mental health. Burnout is real and can affect people with greater mental health needs than a person who does not struggle with mental illness. Often these people are made to feel like they’ve done something wrong, aren’t supported by their company/boss/co-workers, or are told to be silent about their situation. From My Experience I worked in a psychiatric hospital…

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